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论文题目：the accra beach hotel
论文语言：英语论文 English
代写价格：800
论文专业：service marketing
字数：800
学校国家：加拿大
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论文用于：BA Coursework 本科课程作业
截止日期：2013-1-31
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Summary
然后，本文介绍了该酒店，酒店的表现，印度西部蟋蟀委员会（WICB“”）。
阿克拉海滩度假酒店拥有优越的滨海位置在南海岸的巴巴多斯，只有很短的距离机场和首都布里奇敦。酒店的特色客房提供全景的海洋，游泳池，或岛屿。阿克拉海滩有装备精良的设施，并提供一流的服务。它有两个餐厅和两个酒吧，以及丰富的宴会和会议设施。酒店的122个标准的房间被分为三组（岛屿景色，池景和海景）也有13岛景小型套房和6个复式套房，每个热带柔和的打印和手工制作的家具装饰。

This article is about the sales manager for a Caribbean hotel wonders whether to accept a large block booking at a discount rate from a group participating in an international sporting event. And she doesn’t know if the promised publicity benefits justify the risk of turning away guests from higher-paying segments.
Then the article introduces the hotel, the performance of the hotel, and the West Indies Cricket Board (WICB).
The Accra Beach Hotel and Resort had a prime beach front location on the south coast of Barbados, just a short distance from the airport and the capital city of Bridgetown. The hotel featured rooms offering panoramic views of the ocean, pool, or island. The Accra Beach has well-equipped facilities and offers great services. It has two restaurants and two bars, as well as extensive banquet and conference facilities. The hotel’s 122 standard rooms were categorized into three groups—(island view, pool view, and ocean view)—and there were also 13 island-view junior suites and six penthouse suites, each decorated in tropical pastel prints and handcrafted furniture.
The Accra Beach enjoyed nice performance, it has achieved a relatively high occupancy rate, with the highest occupancy being achieved from January through March and the lowest during the summer. The hotel’s RevPAR (revenue per avail-able room—a product of the occupancy rate times the average room rate) showed even more variation, with RevPARs exceeding $140 from January through March but falling to less than $100 from June through October. The hotel’s annual operating budget was high, with sales and marketing costs (excluding salaries and other overheads) amounting to about just 1 percent of the budget.
The Accra Beach had traditionally promoted itself as a resort destination, but in recent years had been promoting its convenient location and had succeeded in attracting many business customers. A majority of hotel guests were corporate clients from such companies as Barbados Cable &Wireless and the Caribbean International Banking Corporation. The composition of the hotel’s clientele had changed significantly over the past few years. Sometimes, guests who were on vacation (particularly during the winter months) felt uncomfortable finding themselves surrounded by businesspeople. However, the hotel achieved a higher average room rate from business guests than from vacationers and had found the volume of corporate business to be much more stable than that from tour operators and individual guests.
West Indies Cricket Home Series is an important international sporting event among cricket-loving nations. The location of this event rotated among several Caribbean nations, and Barbados would be hosting the next one, which would feature visiting teams from India and New Zealand. And The West Indies Home Series was divided into three parts, and all three parts would require bookings a