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论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-05-04编辑:anterran点击率:3717
论文字数:1214论文编号:org201105041534341291语种:英语 English地区:英国价格:$ 66
关键词:financial tsunaminews organizations survivethe credit crunch
Can news organizations survive the credit crunch and explore SEO and paid distribution models?
Introduction
The financial tsunami is sweeping the globe, from the financial 代写论文网industry, real estate, retail to manufacturing, and Media industry is difficult to escape .A number of European and American media group announced the layoffs, restructuring, and both of newspaper sales and advertising volume shrinkage have been compounded the media situation even more so. This paper analyzes the problems of media on distribution, advertising and financing, thus from the SEO and paid distribution form online two aspects to explore how the media to deal with credit crisis.
The Credit Crunch Impacts on the Media
First of all, it is on the distribution. Distributions for the media have tremendous importance.(Murdock, 1990) Whether consumers are willing to buy media products, the quantity to buy and the number of repeat purchase is a key factor to impact the media operation and management. (Adorno, T.W. 1975) However, with the economics point of view, the media product is not a necessity, but rather a optional item. With the economic crisis, national income is generally shrinking, and the demand for media products will decline naturally. (Hall, S. ed., 1978).
How the Media Survive the Credit Crisis
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