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Reading Report outline

论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2012-09-22编辑:anne点击率:24486

论文字数:4361论文编号:org201209221845503739语种:英语论文 English地区:中国价格:$ 33

关键词:Reading Report outlineCase Study Assignmentgaming machines

摘要:The real video gaming machines produced in the early 1970s. In 1971, a still MIT (Massachusetts Institute of Technology) study design guy named Nolan Bushnell's business with the world's first game, the arcade game called "cyberspace" (Computer Space).

 Case Study Report – Rivalry in Video Games

Pages 17-30 of this module guide contain a medium length case study from Grant’s (2010) Contemporary strategy Analysis, titled ‘Rivalry in Video Games’.

 Using the article as your research embarkation point, you will need to research this industry further, using more recent findings and other sources of material, in order to draft a maximum 12 page report on the macro and micro environmental conditions that are shaping the nature of competition between the game consule manufacturers.

Specifically, your analysis should include an assessment of the degree of threat and/or opportunity posed by these environmental conditions, an analysis of the rivalry posed by existing and potential new competitors and a consideration therefore of the likely performance outlook for the industry’s game consule manufacturers over the next 3-4 years



Case Study Assignment – Rivalry in Video Games.


Case study from Grant (2010) Contemporary Strategy Analysis.














By summer 2009 the world video games industry had entered a new and unusual stage of its development. Between 1995 and 2006 the industry had been dominated by Sony, whose PlayStation had accounted for well over half of world console sales during the previous two product generations. However, in the new generation of video game consoles—the seventh since the industry's origins at the beginning of the 1970s—an entirely new situation had emerged. What was once believed to be a winner-take-all market was now a three-way battle between Sony, Microsoft and Nintendo with unusually small differences between them in market share.1


In terms of unit sales, Nintendo's Wii was the outright winner in all three of the world's major markets (see Table 12.1 ). However, in revenue terms, market shares were almost equal, reflecting the fact that the PS3 ($399 in the U.S.) was considerably more expensive than either the Xbox 360 ($199 in the U.S.) or the Wii ($149 in the U.S.). The emergence of Nintendo as the new marke论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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