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outline(overview)纲要（概述）

Almost every business today has its own web sites. But having well designed web site is not enough for attracting potential customers. There is another job that must be completed to the site to make it profitable. That is Search Engine Optimization or SEO.  According to a definition,“SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites”. Imagine your life without the search engines right now. We’ve got so used to Google—one of the largest search engines today, that in order to say find out something on the internet, we say shortly google it. Google as well as other search engine’s algorithms keep changing very often, and so success of any web site depends on understanding and optimizing those search engines. In order to learn how to optimize the search engine, we have to find out more about how it works, how it processes the information on the web, how it filters an unwanted content, and what the tools to make search engine optimization easier are. Increasing of the web site’s visibility on the list of search results is the aim of people who work on SEO.  几乎每一个今天的企业都有自己的网站。但有精心设计的网站是不够的，吸引潜在客户。还有另外一个任务，必须完成的网站，使之有利可图。这是搜索引擎优化或搜索引擎优化。根据定义， “搜索引擎优化是通过使搜索引擎认为你的网站是比你的竞争对手的网站更多相关获得顶级搜索引擎排名的相关关键字词组的艺术或科学。”想象一下，你的生活中没有了搜索引擎的现在。我们已经有了这样用谷歌，其中一个最大的搜索引擎的今天，即为了说找到了一些东西在互联网上，我们说不久，谷歌它。谷歌和其他搜索引擎的算法保持经常发生变化，因此任何网站的成功取决于理解和优化这些搜索引擎。为了学习如何优化搜索引擎，我们必须找到更多关于它如何运作，如何处理网页上的信息，如何过滤不想要的内容，什么样的工具，使搜索引擎优化更容易为。越来越多的搜索结果列表上的网站的知名度是对谁的SEO工作的人的目的。 

objectives目标

To investigate the factors and criteria that are important when trying to raise the profile and visibility of website and business through development and manipulation of technologies including website, Google+, Twitter, facebook and linked In.调查试图通过开发技术，包括网站，谷歌， Twitter，Facebook和链接在和操纵，以提高网站和企业的形象和知名度时的一些重要的因素和标准。 进行试验的特定网站，以评估不同的策略的成功。 telationship到课程： 我的专业是网页编写和Multimeia 。有些网页制作技术将在这个主题中使用。 To experiment with a particular webiste to evaluate the success of different strategies. telationship to course: My major is Web Authoring and Multimeia. Some Web Authoring technology will be used in this topic.

resources:

Internet, book and other people's dissertation from UWS library. Search Engine Optimization Starter Guide:
Search Engine Land
SEOMOZ
Search engine optimization by Hillary Webb
Electronic Lab Assignment Paper on Search Engine Optimization
SEO Chat
Webmaster Tools
marking scheme: Introduction and Literature review 25% Methods 10% Design 15% Implementation 20% Evaluation 15% Conclusions and recommendations and Critical self-evaluation 15%本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。