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ormation for customers, and still make the customer conversion cost lower. Therefore, the bargaining power of customer is stronger.

However, dividing power takes big power to division company manager in different countries. The cost is not controlled. Division manager of nestle group is in charge of material purchasing, new product opening, produce, acquiring company, and capital investment. This is conductive to promotion of nestle, because of division manager saw local market exactly. But from aspects of cost control and management efficiency, it takes some disadvantages to company. An interior research shows every candy and ice-cream manufactory ordered original sugar by oneself. If each factory buys same kind of product from same supplier, the supplier gives different price for each manufactory. For example, Nestle American Company gives more than 20 prices for same supplier when it purchases vanilla. As a result headquarters of Nestle can't follow purchase cost of original materials.

For solving this problem, leadership of Nestle Company integrated management power of each country manufactory to region level, and unify management of same kind of produce give to "strategic business section". At the same time, the logistics management is tightened. Nestle company CEO Peter Brabeck said: We have already taken leave of dividing power federation that constituted by independence market. We are becoming a global company which dividing power in decision-making aspect, because we believe any consumer isn't a global consumer. We think only have native consumer, but in the logistic aspect, we have already became more globalization. This is a big change in our companies management.According to new dividing power principle, the funds allocate, develops, brand management, core talented person management etc., they are controlled by the headquarters. But the product development, market expand and advertise, these management power still reserve in the local manager.

References:文献参考
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5. Ahl, David H. “Computer Games: History.” In Encyclopedia of Computer Science, 4th ed., eds. Anthony Ralston, Edwin D. Reilly, and David Hemmendinger, 357-60. London: Nature Publishing Group, 2000.
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