摘要:代写coursework范文-Enterprise Management Coursework-Virgin Mobile Commerce-According to the data, UK government continued to cut down the interest rate, reserve ratio and tax rate even did drawbacks to encourage citizen purchase
EBU6402 Enterprise Management Coursework
Virgin Mobile Commerce
Content
Introduction -3-
1. External environment Analyses - 4 -
1.1 MACRO ............................................................................................................................. - 4 -
1.2 MICRO ............................................................................................................................ - 11 -
2. Strategic analysis - SWOT - 15 -
2.1 STRENGTHS .................................................................................................................... - 15 -
2.2 WEAKNESS ..................................................................................................................... - 17 -
2.3 OPPORTUNITIES ............................................................................................................. - 18 -
2.4 THREATS ....................................................................................................................... - 19 -
3.
Marketing Plans - 21 -
3.1 PRODUCT ....................................................................................................................... - 21 -
3.2 PROMOTION ................................................................................................................... - 24 -
3.3 PRICE ............................................................................................................................ - 27 -
3.4 PLACE ............................................................................................................................ - 27 -
Conclusion - 28 -
Suggestions - 29 -
References - 30 -
Summary of responsibility - 30 -
- 3 -
Group
Enterprise Management Coursework 57
Introduction
irgin Mobile is one of the most popular and creative companies in the world, which shows in the telecom field providing product of the best equality, the fastest rate of updating and the perfect services to make a contribution building the modern life for people.
Since the inception, Virgin Mobile has achieved a number of significant improvements. Within a year of the launch Virgin Mobile expanded quickly, now the company had over four million customers, and became the fastest major UK mobile communications provider to have achieved that milestone to date.
Nowadays Virgin Mobile is established as the most successful virtual network operator in the UK, using T-Mobile's network. The excellent company has won the Best Customer Service Award at the Mobile Choice Awards for six years’ running. What’s more, it has bundled together mixes of minutes, texts and picture message so that make customs feel easy and enjoy about the sort of service.
This report conducts some analysis in order to assist Virgin Mobile in extending into a new business area so that Virgin Mobile can strengthen reputation and gain more profit to be more competitive in this century.
V
- 4 -
Group
57
1.External environment Analyses
1.1 MACRO
1.1.1 Political environment
In 2008, global economy suffered from a huge loss which was caused
by financial crisis. With the financial tsunami passed, all governments
began to announce and practice a series of economy recovery policies.
- 5 -
Group
Enterprise Management Coursework 57
According to the data, UK government continued to cut down the interest rate, reserve ratio and tax rate even did drawbacks to encourage citizen purchase, spur banks
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