英语论文网

https://www.herts.ac.uk/lis/help/tutorials/refbooks.html
https://www.herts.ac.uk/lis/ltdu/projects/mm10/exercises/references/harvardid.htm

Sources of research information
You will find information from a wide variety of sources, including academic and trade journals, press reports, company and industry produced material. Look under learning resources on Studynet.

Structure and Development
Try to ensure that you structure your answers and follow a clear pattern and that the themes develop in a way that is appropriate to your line of argument.  Avoid using irrelevant information in your answer.  We will not allocate marks to any particular format for the written work but expect to see headings, sub-headings and other “signposts” in your work.  We must be able to follow your line of thinking and analysis, without too much effort!

Assessment
The aim of the assignment is to present you with an opportunity to demonstrate your understanding of the current strategic marketing environment, factors influencing strategic marketing techniques and for you to present this to others in a clear and concise manner;
 Higher marks will be awarded to work that show use of current academic journal articles and up-to-date market information.
 The creation of a well-argued and balanced answers.
 Clear evidence of applied research, using journals and books.
 An understanding of the impact of key issues discussed in class have on marketing strategies

Submission Date  28th June 2008

附件：需要的书
１．　Usunier, Jean-Claude &  Lee J.(2005) Marketing Across Cultures, FT Prentice Hall, ISBN: 0273685295以下是本书大纲，需要那些回我，只有电子版，没办法把所有内容给你，需要那些切那些。
Table of Contents

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• Contents
• Introduction: Marketing in the global villages
• Acknowledgements
• Part 1 The cultural variable in international marketing
o 
 Introduction to Part 1
o 1 The cultural process
 1.1 Defining culture
 1.2 Elements of culture
 1.3 Culture and nationality
 1.4 Culture and competence
 1.5 Culture and social representations
 Questions
 Notes
 References
 Appendix 1 Teaching materials
 A1.1 Critical incident: An old lady from Malaysia
 A1.2 Critical incident: The parable
 A1.3 Reading: Body rituals among the Naciremas
o 2 Cultural dynamics 1: Time and space
 2.1 A model of action based on cultural assumptions
 2.2 Time: Cross-cultural variability
 2.3 Space
 2.4 Cultural borrowing and change in societies
 2.5 Cultural hostility
 Questions
 Notes
 References
 Appendix 2 Teaching materials
 A2.1 Cross-cultural scenario: Inshallah
 A2.2 Cross-cultural interaction: Engineering a decision
 A2.3 Cross-cultural interaction: Opening a medical office in Saudi Arabia
 A2.4 Reading: Language and time patterns: The Bantu case
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