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STATISTICS ASSIGNMENT:developed a new fairly-traded instant coffee to enable it to compete in the growing fair trade coffee market in the UK

论文作者:留学生论文论文属性:作业 Assignment登出时间:2011-01-26编辑:anterran点击率:4517

论文字数:671论文编号:org201101261012292302语种:英语 English地区:英国价格:免费论文

关键词:代写ASSIGNMENTSTATISTICS ASSIGNMENTa new fairly-tradedinstant coffeeenable competegrowingfair tradecoffee marketin the UK

BST142 STATISTICS assignment 2009/10

You work for a major coffee manufacturer which has just developed a new fairly-traded instant coffee to enable it to compete in the growing fair 代写英国ASSIGNMENT trade coffee market in the UK.  Taste testing has been carried out with a sample of 100 consumers in a typical British city; they were shown a jar of the new coffee (with the brand name obscured), asked to sample a cup of the coffee, and then asked to complete the attached questionnaire.  The questionnaire data has been entered into SPSS, and you have been asked to analyse it and prepare a report for management.  The dataset has been e-mailed to each of you at your Cardiff e-mail address, and is also attached to Blackboard.  It is your responsibility to tell me if you have any problems in obtaining it.

Using statistical analysis techniques that we have covered during Lectures and Labs 1 – 3, produce a 1500 word report for management (word count plus or minus 10%, i.e. 1350 – 1650 words, excluding appendices).  Your report should describe the characteristics of the sample, use suitable techniques to analyse the data, and draw conclusions and/or recommendations from it.  Tables and/or charts should be used as appropriate.
Your report should have a title page and table of contents (these are not included in the word count).  There is no need for an executive summary.  Your appendices should consist only of SPSS output pertaining to the analyses you are presenting; this must be attached.

Within the word count, it will not be possible for you to present and adequately discuss every possible analysis!  You should therefore select carefully what you think will be most relevant in helping management to make Marketing decisions.  Do not select analyses purely to prove to me that you can do them!

Marks will be given for:
 Justified selection of appropriate analyses
 Correctly carrying out these analyses using SPSS
 Discussion which clearly shows your understanding of the analyses you have carried out
 Valid conclusions and/or recommendations drawn from the analyses
 Report presentation, including use of tables and charts.

There is no one “right answer” for this assignment.  I am looking for correct and well-justified analysis, and evidence of understanding.

Your report should have a cover page stapled to it with your name, student number, my name (Dr Fiona Davies), and the title of the module (BST142 Strategic Marketing Systems).  On the title page of the actual report, please put your student number ONLY (not your name); I mark anonymously.  The report should be posted into the postbox in A04 no later than 10am on Thursday 5th November. 

This assignment should of course reflect your own work, and your work alone. An extension to the submission date is only available in exceptional circumstances; you must apply formally if you have a valid reason (forms available from Cath in A04). 

Dr Fiona Davies (daviesfm@cardiff.ac.uk)

 
XXX FAIR TRADE COFFEE – CONSUMER QUESTIONNAIRE

1 Please rate your opinion of the taste of this coffee.

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