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UNIVERSITY OF WESMINSTER WESTMINSTER BUSINESS SCHOOL

EXAMINATION PAPER
JULY
2010

MODULE CODE: 2BSO601
代写ASSIGMENT MODULE TITLE: BUSINESS strategy

INSTRUCTIONS TO CANDIDATES:

Answer ALL questions in full.
Base your answers upon the CASE STUDY ‘ANJA GOCKEL LONDON GOES EAST’

This is a closed book examination, but you are allowed to bring an annotated copy of the case study into the exam.

TIME ALLOWED: 2 HOURS 15 MINUTES

PLEASE DO NOT TURN OVER THIS  PAGE  UNTIL INSTRUCTED TO DO SO BY THE INVIGILATOR.

You are required to answer ALL the questions. Remember to clearly state any assumptions which you make and to justify your views and opinions by referring to examples in the case, the findings of your analysis and business strategy theory and concepts.

All the QUESTIONS in this examination relate to the case study “Anja Gockel Goes East”.

Imagine you are a management consultant, specialising in business strategy, who has been commissioned by  Anja Gockel’s  senior management to advise them on their future strategy for the next three years.

QUESTION 1

Explain what you believe are the underlying forces that are driving industry change and assess if they will have a favourable or unfavourable impact on competitive intensity and future industry profitability.
          25 marks

QUESTION 2

Describe business model and business strategy and their relationship? What is Anja Gockel’s strategy? Which of the four generic strategies is Anja Gockel using?

Answer:
1. Business model can be described as the operations of a business including the components of the business, the functions of the business, and the revenues and expenses that the business generates. (https://www.investorwords.com/629/business_model.html)

2. Business strategy is definite as a long-term approach to implementing a firm’s business plans to achieve its business objective. (https://www.bnet.com/topics/Business+Strategy)

3.

25 marks

QUESTION 3
What does a SWOT analysis reveal about the attractiveness of Anja Gockel  overall situation? Explain  conclusions which you have drawn from the SWOT analysis of TPH concerning its ability to maintain its dominant market position.
25 marks
QUESTION 4
Explain the recommendations you would make to Anja Gockel ’s senior 代写ASSIGMENT management regarding maintaining or changing their current business strategy to ensure the company’s competitive success based on your competitive strength analysis.

25 marks

End of Examination