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快餐业服务品质-assignment写作
Service quality of the fast food industry

由于城市化进程的加快和旅游者数量的不断增加，粮食供应应成为市场发展研究的重中之重。这个行业已经影响到了对经济的巨大影响，而且还通过改变客户的喜好事项。管理者必须在这种高度竞争中获得战略优势，并获得当地客户的测试偏好时，重要的行业。在马来西亚的食品服务行业的经验维度，可靠性和有效性的消费者偏好的测试措施，提出了这本书的探索和验证性因素分析。开发了12项问卷，分发给50名学生康复客户。

Executive Summary:执行照耀
The food supply should be of high priority to study the development of the market give because of rapid urbanization and the increasing number of tourists. This industry has affected a large impact on the economy, but also by changes in customer preferences matter. Managers must gain a strategic advantage in this highly competitive and is obtained when the test preferences of local customers important industries. Tested measures of consumer preferences in the food service industry in Malaysia for the empirical dimension, reliability and validity are presented both exploration and confirmatory factor analysis in this book. Developed a questionnaire with 12 items and distributed to 50 students rehabilitation clients.

Introduction:简介
Fast food is the term given to food that can be prepared and served very quickly given . While any meal with low preparation time can be considered to be fast food, typically the term refers to food in a restaurant or store with low quality preparation and served sold to customers in a compact way to carry - out / take-away. The outputs can be placed kiosks or no protection or room , or fast food can offer ( also called fast food restaurants are known ) . Franchises are restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. In the vicinity of the changing markets, foodservice operators today must be a high priority for understanding the market, to keep in the highly competitive field of rehabilitation and provide strategic advantage. The industry is considered as the fastest growing market in the industry worldwide and is described by the industry as a player in the middle of a perfect storm. In Malaysia, it is expected that the restaurant industry maintain the positive trend due to the increasing complexity and wealth between the recovery positions. Urbanization and the new fast paced life have made more changes to the preferences of local customers from Malaysia Hong (1985) stresses the importance of food in Malaysia in terms of more customers and tourist spending in this area. The tourism industry is closely connected with the food industry in conjunction thus further supports the importance of addressing the economy of Malaysia. (Firdaus, Abg Zainoren and Jamil 2013)

Background of the problem: 问题背景：

Problem statements:
The most hidden problem which would affect turnover intention in the most organization in the fast food industries of Malaysia is organizational fit organizational, commitment and organizational culture. These three factors may lead to increase turnover intention of the employees in the fast food industries if the organization does not manage well of these two factors.

Some new employees in the organization may not fit the culture in the new organization and decrease the motivation to work in the new environment (Maertz, Steven & Campion, 2003).Employees may not accept the new culture and will felt the new workplace is not suitable and withdrawal. Some employees are trying to learn and accept the new culture in the fast food restaurant. However the time of fai