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s following the laws of the country and whether it is operating within the legal constraint. For example, the payment of taxes, creation of jobs, whether the company is socially responsible. The government acts as a regulator, facilitator in the business community and intervenes as and when required.

Environment
Concerns about the environment particularly climate change and secondarily water quality and supply/access, social exclusion particularly poverty and access to necessities and governance and accountability, including issues of transparency and integrity (Strandberg, 2002). Increased measurement and monitoring will push the standards and norms higher for all CSR issues, with the result that some hotel companies might specialize particular CSR areas relevant to their business.

Shareholders
Shareholders normally invest in shares in order to make the most of their returns, and consequently, their hope is that the hotel companies are capable enough to preserve their sustainability. To realize this expectation, their concentration in CSR may relate to dropping operational costs and refining the product quality. In addition, any good information in CSR (for example, receiving awards) as well as reducing operational costs, such as efficiency in energy consumption, will more likely be perceived as the most important disclosures by shareholders.

Customers
The customers' satisfaction is vital to most hotel organizations and therefore, it is important to understand their demands. As customers are the user of ''product'', it has been found to be important objectives for them. Some information in product safety and quality may be perceived as the most important for them to make sure that they consume the ''secure'' products (Clarkson, 1995).

Suppliers
Suppliers are always interested in gaining fair value in the exchange for goods and money (Post et al., 1996). Suppliers can withhold supplies or refuse to fill orders if hotel companies fail to meet their payments. Based on this understanding, suppliers seem to be concerned with companies' responsibilities and the information disclosed relating to these issues, such as gaining certifications and awards.

Communities
Communities cover a wide range of different stakeholders groups. Clarkson (1995) states some community issues that may be useful to identify their demands, such as public health, safety, and protection, environmental assessment, community relations, product safety, and donations. Generally, the issues from communities are closely correlated with the public profile and accordingly, it can be predicted that the important social information for communities associate with the public issues (Campbell et al., 2006).

The benefits of CSR for the Hotel Organization
There are many reasons why it necessary for hotel companies, for both big business and SMEs (small and medium enterprises) to be socially responsible and be aware about the interest of the key stakeholders. 'Companies are now recognizing that dealing with environment and social issues can provide business benefits when reputational risk is high and sustainable competitiveness and development becomes a key strategy.' (Susan Ariel Aaronson, Senior Fellow, National Policy Association.)

To remain competitive, hotels realize that they must take CSR into consideration, thereby meeting the expe