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drush in 1948 and the number of ??Black?? people resident in Britain has increased to more than one million. The word ??immigrant?? has been a synonym for ??Black?? although there has a large number of white immigrations at the same period. Therefore, most people would think about the rise of the ??Black?? people when they see the headline of ??IMMIGRANT BIRTHS UP?? (Bashi, 2004). Moreover, most white people regard dark pigmentation associate with ??dirt, poverty, low social status, low intelligence, animal sexuality, primitiveness, violence and a general inferiority??, due to this the white people also connect immigrants with undesirable behaviours together such as mugging, gangsters, rioters etc (Hartmann and Husband, 1974, p202). Furthermore, a large number of Britain??s mainstream medias portrayal racial minority group in a negative way in the headline:

Daily Express: MORE ASAINS ON THE WAY TO JOIN 4-STAR MIGRANTS
Daily Mail: WE WANT MORE MONEY SAY ??600-A-WEEK MIGRANTS
Daily Telegraph: MIGRANTS HERE JUST FOR THE WELFARE HANDOUTS
Sun: ASAINS OFF TO THE WORKHOUSE
The Times: HOMELESS ASAINS LIKELY TO BE MOVED TO WORKHOUSE BY END OF WEEK COUNCIL SAYS (Gurevitch et al, 1982).
Obviously, all of these reports indicate that the word ??immigrant?? represents the racial people, and each of the newspaper has used negative words in the headline to describe the news about racial immigrants. As a consequence of this, the readers have built racial stereotype of immigrant reports, which means they form a negative sense of immigrants equal to ??Coloured?? people, and they will think Black or other coloured people when they see the word ??immigration?? (Campbell, 1971). This reader??s negative impression about racial people is due to the large number of negative media coverages. In addition, a survey relates to the reporting of members of immigration shows that 61% of the content was negative (Fowler, 1991). All of these inform that the media exactly provide negative portrayal of racial. Furthermore, Sivanandan (2001) manifested that the media has demonised the Blacks. Because of these negative portrayals of the racial minority group, the audiences will appear racial people when they see the word ??immigration?? in the newspaper or on the television. Dennis and Pease (2000, p21) also mentioned that the news related to immigrants are always bad, for example, a newspaper from New York describe the headline in this way????In December 1993, a Jamaican immigrant killed six commuters and wounded 17 others in a rush-hour massacre.?? That indicates clearly the media connect the racial minority with the negative words ??massacre?? in the headline rather than only describe the event. So, the media has provided a negative representation of the racial minority group.

BLACK CRIMINALS REPORTINGS

According to a media research by the US social scientists, the core reports of ??Black?? people in the television and film is usually connect with violence, crime, disease and some other negative words (Anwar and Shang, 1992). For example, a movie named ??Menace to Society?? that made by a Black man, which was full of disservice and negative portrayal of Black men. Additionally, another film ??Colours?? describe Black men as animals and they engage in violent without emotion (Barry, 1993). Furthermore, the programmer of ??Cold Case?? portrayals Black offenders as evil when they have committed