rmann and Husband, 1974; van Dijk, 1989) In that case, journalists?? stereotypical representation about race minority communities will appear in the press, which lead more and more negative portrayal about racial.
JOURNALISTS PORTRAYALS OF RACIAL MINORITY GROUP
In the United States, due to historical reasons, whites have a relatively higher status rather than other ethnic groups such as the African-American, Asian Americans, and Hispanics etc; therefore the US media are more likely to evaluate other minorities from this white-dominated mainstream culture perspective (Cottle, 1992). In terms of the media, especially the mainstream media, white accounted for the vast majority of journalists for a long time; the proportion of white journalists and commentators is overwhelming advantages in the news and current affairs programs, and it is difficult to see Asia and other minority journalists or reporters during the news or programmes (Fife, 2007). Hence, this imbalance in the distribution of personnel also contributed to the media ethnocentrism. More accurately speaking, that is a white-dominated media culture and perspective (Entman, 1990). Moreover, the worse is that those who live in the United States-led class advantaged groups are difficult to realize the existence of ethnocentrism and impact, and if this trend continues, the spread of sensitivity (sensitivity) would be weakened of other ethnic or vulnerable groups; and also they would be cold or weak outlook for other groups to see the damage. They even thought it was the freedom of the press, information, entertainment, or objective comments about the reporting??s of very serious racial discrimination or personal prejudice (Sonenshein, 1993).For example, the famous CBS radio show host Don Imus has dismissed because he calling a black female athlete 'hair volume prostitute' in the program for black college women basketball in 2007.In the last century 90's, another well-known program host Bob Grant was forced to resign because he commentate a black mayor as a 'toilet cleaners' (David, 2007). However, these commentators do not think that their remarks would cause great harm to the black community, because they are in mainstream classes (Kanellos, 1994). Hence, this unbalance distribution of the journalists and the inherent racial superiority of white press journalists, will inevitably lead to negative news coverage of the race.
CONCLUSION 结论
To sum up, according to the above analysis of the researches, it is clearly to see that media really provide negative portrayals of racial minority group. Whether the newspapers, television or website, there always appear the black or Islam news event associated with violent, drug crime, terrorism and other negative words, this inform that the media has represented the black or Islam as a negative image to the audience, even make the audience have a race stereotype, which means the audiences will connect the black or Islam people with the negative words such as immigrations, threat to ??us??, terrible and violent etc automatically. Hence, the media really provide a negative portrayal of racial minority group and even influence the sudience??s image of race people.
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