n the psychology of taboo and euphemism. People euphemize for the following three psychological reasons: to avoid taboo, to be polite and to disguise. These three aspects, in fact， also display as the three communicative or social functions of euphemism.
Generally speaking, through the contrastive study of English euphemism and Chinese euphemism, We can learn about lots of similarities and peculiarities of the two languages, which is of considerable value and guidance to our foreign language learning and teaching, intercultural communication, translation, dictionary complication and so on.
Key words: euphemism, pragmatic feature, contrastive analysis
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