ception of the event, e.g., a political
debate) Use of press conferences and scrums Timing of announcements to minimize media scrutiny (major announcements in the
evening or on Friday afternoons so as to circumvent the news cycle) Use of trial balloons (releasing a little information and gauging media response to an
idea or disclosure) and leaks (to embarrass a political enemy) Direct editorial address to the public (e.g., of the White House “State of the Union”
address, which circumvents media filtering) Reward and punishment of journalists who agree (or not) to provide friendly
coverage
The media in turn intervene directly in the political process. Among these interventions
include: Reporting on elections as if they were “horse races” (reducing complex matters of
policy and ideology to the question of who’s ahead, thus dumbing down public
debate of important issues) Minimal coverage of smaller parties, e.g., Christian Heritage, Green Agenda-setting (identifying for the public the issues the media thinks should have
priority) Being a timid critic of government behaviour (thus allowing government to get away
with corruption or dishonesty)
Note: there is no “alternatives and applications” section in unit 4, since the unit notes are
already long. This concludes week 8’s material and unit 4.
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