n you and him are referred to the personal boundary of every culture. Ignorance of space can be lead to real bad impression from other side.
The last but not the least, I would like to talk something about the cross-culture negotiation I researched. Negotiation is a course that at least two groups of people trying to reach an agreement with the others for their own benefit. There are two things in negotiation: the topic and the course. During cross-culture negotiation, the course is the crucial obstruction. Different negotiation ways are produced by different cultures. Under this circumstance, there is a classic standpoint of procedures: exploring with no objective, task oriented, persuading period, and sign contract. International managers should be aware of every procedure. And during each procedure, the strategy, technique, substance, time, sequence and the focal point are different.
In this essay, I wrote about the cultural differences. There are four dimensions: power distance, uncertainty avoidance, individualism and masculinity. After that, I talked about the intercultural communication, which contains language, non-verbal communication, time and space concept. The conclusion is different cultures do cause problems in business. We cannot change or solve the cultural difference. To avoid misunderstanding, clashes, and bias, the international managers should realize and understand the different cultures, adapt themselves to fit into the business environment in order to英语论文网 【http://www.51lunwen.org】 get the best achievement in business.
Bibliography
Gudykunst, W. B. & Kim Y. Y. (1992). Communicating with strangers: An approach to intercultural communication. New York: McGraw Hill, Inc.
Hoecklin L. (1995). Managing Cultural Differences: Strategies for Competitive Advantage. Essex: Addison-Wesley
Hofstede G. (2001). Culture's Consequence. London: Sage Publications.
Trompenaars F. (1993). Riding the Waves of Culture: Understanding Cultural Diversity in Business. London: The Economist Books.
Trompenaars F. and Hampden-Turner C. (1997). Riding the Waves of Culture: Understanding Cultural Diversity in Business. London: Nicholas Brealey
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