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  [essays and dissertation][Other Subjects][Literature, Language and Theatre Studies]广告英语的语言特点论文



论文编号: lw200801172104231240
论文属性: dissertation
论文语言:English
论文国家:China
登出日期: 2008-01-17  
字数: 4000
源程序: 无
价格: 免费论文
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关键词搜索:Advertising   Advertising English   Linguistic Features   
 
tyle by David Crystal & Derek Davy)
Partly overlapping with the three senses just outlined is the wide spread use of the word style to refer solely to literary language. Style has long been associated primarily or exclusively with literature, as a characterized 'good', 'effective', or 'beautiful' writing.
Of the above four senses, the first and second come nearest to what is meant by style. As a starting-point, the aim of stylistics is to analyze language habits with the main purpose of identifying from the general mass of linguistic features common to English as used on every conceivable occasion. Those features which are restricted to certain kinds of social context are to explain, where possible, why such features have been used, as opposed to other alternatives, and to classify these features into categories based upon a view of their function in the social context.
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