s, and contributing to poverty alleviation (WTO, 2004). This article attempts to define sustainable tourism and asks the question of whether this new term is an acceptable criterion or is merely a marketing ploy to attract the morally conscious tourist and discusses how indeed the sustainable tourism-the central topic in today's tourism development, can be implemented in China.
KEY WORDS: sustainable tourism, environment, coordination system, China
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lw200801211655584874 
