lance, Reuters
Fill, C, Marketing Communications, 3rd Edition, Prentice Hall, 2002.
Ford K, (2005) Brands Laid Bare: Using Market Research for Evidence-Based Brand Management, Wiley.
Foxall, G.R and Goldsmith, R.E (1994) ‘Consumer Psychology for Marketing’ Routledge.
Gesteland, R.(1999) Cross Cultural Business Behaviour: Marketing, Negotiating and Managing across culture
Gobe, M. (2001) Emotional Branding, Allworth Press
Godin. S (1999) ‘Permission Marketing’ Simon & Schuster.
Jeannet J & Hennessey D.H, (2004) Global Marketing Strategies, 6th Edition, Houghton Mifflin, ISBN 0-618-310592
Kapferer Jean-Noel (1992) ‘Strategic Brand Management: New Approaches to creating and evaluating Brand Equity. The Free Press, New York.
Kapferer Jean-Noel (2001) ‘Strategic Brand Management: Creating and sustaining Brand Equity Long Term’, Kogan Page.
Kapferer, Jean-Noel, (2001) [re]-inventing the brand, Kogan Page.
Keller, K.L. (2003) ‘Strategic Brand Management: Building, Measuring and Managing Brand Equity’, 2nd Ed, Prentice hall, New Jersey.
Kotler, P. & Keller, K.L. (2006) ‘Marketing Management’, 12th Ed, Prentice hall, New Jersey.
Lindstrom, M. (2005) Brand Sense, Kogan Page ISBN: 0749443715
Lindstrom, M. (2003) Brand Child, Kogan Page
Solomon, M.R, (2002) ‘Consumer Behaviour’ Prentice Hall International Editions, 5th Edition, 2002
Smith, P.R, (2003) ‘Marketing Communications’ Kogan Page, 3rd Edition.
Riezebos, R, (2003) Brand Management, Prentice Hall.
Jour英语论文网 【http://www.51lunwen.org】nals
The University of Hertfordshire holds a number of marketing related journals. The following journals will be of particular relevance for this module:
Journal of Marketing
Journal of Brand Management
Journal of Product and Brand Management
Journal of Marketing Management
Journal of Marketing Communications
Journal of Consumer Research
Journal of International Marketing
Many of these journals are available online. We are continually updating and expanding our journal provision, we will try to notify you of new additions via email.
You should also read the following trade magazines:
Marketing Week
Marketing
Harvard Business Review
Sloan Management Review
Further Reading/Resources:
Note - All aspects of the Module are potentially examinable.
The information given in this Module Guide is believed correct, but Faculty reserves the right, at its discretion, and for any reason, to make changes to the
Guide without prior notice and in particular:
a. To make changes to syllabuses and modules for reasons including meeting technological or academic developments or employer's requirements particularly in specialists options;
b. Not to offer options, specialisms or elective modules within a programme of study where there is insufficient student demand.
Expectations of the University for students on taught programmes
In order to get the best from your studies and achieve your goals, the Business School expect you:
· to behave in a
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