|
|
|
 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
|
|
| 论文大纲，目录 |
| 关键词搜索： |
--------------------------------------------------------------------------------------------------------------------------------------------------------
Any other comments?
APPENDIX A
The Impact of Cultural Values on
Marketing Ethical Norms: A Study in
India and the United States
ABSTRACT This research investigates the relationship between the cultural
values and the marketing ethics in two diverse countries: India
and the United States. The results show that these countries are
indeed culturally different, though the gaps have narrowed con-
siderably since Hofstede’s (1991) study. Furthermore, the results
indicate significant differences in the interpretation of the mar-
keting ethical norms between these two countries. The study
concludes with an analysis of how different dimensions of cul-
ture influence the different facets of marketing ethical norms
for both countries. Such a framework should provide valuable
insights that international marketers can use to identify differ-
ences in the perception of ethical norms across nationalities
and, thus, to design more effective and efficient international
marketing and management strategies.
Pallab Paul, Abhijit
Roy, and Kausiki
Mukhopadhyay
With the recent revelations about Arthur Anderson, Enron,
and WorldCom, the role of ethical issues in business has
become more important than ever. Such issues are even more
salient when dealing in an interdependen英语论文网 【http://www.51lunwen.org】t global economy.
Contemporary scholars (see, e.g., Hofstede 2001; Mead 1994;
Trompenaars 1994) have posited that a person’s value system
and his or her interpretation of the ethics are greatly influenced
by cultural background, at both the individual and the
national level. Notably, however, pioneering deontological
thinkers (e.g., Kant 1959) believe that ethical judgments are
based solely on experiences and are not tainted by the subjective
lenses through which they are viewed. In Foundations
of the Metaphysics of Morals, Kant (1959, p. 3) notes
that the basics of moral obligation “must not be sought in the
nature of man or the circumstances in which he is placed,
but sought a priori solely in the concepts of pure reason.” Yet
today, with the advent of rapid globalization, trying to normalize
activities across countries and across industrial and
service sectors by creating a common set of norms and values
and, thus, simplifying ethical decision making seems like a
utopian dream.
The focus of our research is to investigate the relationship
between the cultural values and the marketing ethics across
two diverse countries: India and the United States. We chose
these two countries because the recent fast-paced growth in
globalization has accelerated the trade between the world’s
largest economy of a political democracy (i.e., the United
States) and the fastest-growing democracy (i.e., India) over
the past decade, a trend that promises to continue in the
本文来自：英语论文网 【http://www.51lunwen.org】 |
| 第1页 第2页 第3页 第4页 第5页 第6页 第7页 第8页 第9页 第10页 第11页 第12页 第13页 第14页 第15页 第16页 第17页 第18页 第19页 第20页 第21页 第22页 第23页 第24页 第25页 第26页 第27页 第28页 第29页 第30页 第31页 第32页 第33页 第34页 第35页 第36页 第37页 第38页 第39页 第40页 |
|
|
| 最新论文 |
最热门论文 |
|
|
|
