|
|
|
 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
|
|
| 论文大纲，目录 |
| 关键词搜索： |
on (with t-tests)
showed no significant differences in ethical or cultural
evaluations between the regular and the executive MBA students
from the United States. A comparison of the content of
the curricula in both countries also revealed a reasonably
equivalent coverage of conceptual and theoretical frameworks,
with obvious differences in country-specific case
studies.
Although there is likely to be significant within-country
heterogeneity and divergence of cultural values, Hofstede
(2001) demonstrates that in most countries, there is a great
deal of stability with respect to the more fundamental
aspects of both cultural practices and psychological commonalities
within subcultural entities in each nation. As
such, we chose our sample from comparable MBA programs
in both countries. A homogeneous sample of characteristics
in cross-cultural research also satisfies the comparability criterion
that Craig and Douglas (2005, pp. 291–95) and Malhotra,
Agarwal, and Peterson (1996), among others, recommend.
However, a greater proportion of the Indian sample
was male (84%) than was the case in the U.S. sample (59%),
which approximated the gender composition of business
professionals in the respective countries. Moreover, the
choice of the MBA students was important because they represent
a “flashpoint” of the debate about whether ethics
should or can be taught in the classroom. In addition, business
school graduates become the managers who eventually
make the英语论文网 【http://www.51lunwen.org】 decisions by which corporate conduct is deemed to
be ethically appropriate or not (Burnett, Keith, and Pettijohn
2003). The average ages of the Indian and U.S. samples were
25 and 28 years, respectively. On average, the Indian respondents
had three years of work experience after their undergraduate
degree, whereas the U.S. respondents had five years
of work experience. Notably, almost the same percentage of
people in the samples in each country (33% in India versus
32% in the United States) were concentrating on “marketing”
in their curricula. In any case, all respondents had taken
at least one marketing course in their MBA curriculum and
were comfortable with the questions asked in the
questionnaire.
Table 2 indicates the correlation coefficients across the five
cultural values and five marketing ethical norms for both
countries. Cronbach’s alphas for all the constructs are all
above .70 (except for long-term orientation and general honesty
and integrity), thus meeting Nunally’s (1978) recommendations
for reflecting reliability of our measures. Specifically,
collectivism measures correlated positively and significantly
with the ethical norms for both countries (p < .01), in support
RELIABILITY, VALIDITY, AND
INFERENTIAL ANALYSIS
Cultural Values on Marketing Ethical Norms 41
Table 2.
Correlation Coefficients for
Cultural Values and Ethical
Norms for Managers in Both
Countries
1 2 3 4 5 6 7 8 9 10 11
Cultural Values
1. Collectivism .84/.85 .34**
本文来自：英语论文网 【http://www.51lunwen.org】 |
| 第1页 第2页 第3页 第4页 第5页 第6页 第7页 第8页 第9页 第10页 第11页 第12页 第13页 第14页 第15页 第16页 第17页 第18页 第19页 第20页 第21页 第22页 第23页 第24页 第25页 第26页 第27页 第28页 第29页 第30页 第31页 第32页 第33页 第34页 第35页 第36页 第37页 第38页 第39页 第40页 |
|
|
| 最新论文 |
最热门论文 |
|
|
|
