|
|
|
 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
|
|
| 论文大纲，目录 |
| 关键词搜索： |
.04* –.07** .13** .19** .28** .27** .26** .40** .39**
2. Uncertainty avoidance .28** .86/.81 .14* .13** .27** –.03** .14** .08** .03** .12** .07**
3. Masculinity .11** .23** .84/.76 .32** –.10** –.12** –.17** –.24** –.24** –.17** –.25**
4. Power distance .02** .31** .52* .78/.76 –.20** –.17** –.22** .29** –.26** –.22** –.32**
5. Long-term orientation .13** .20** .14* –.01** .61/.71 .13** .28** .31** .18** .14** .25**
Marketing Ethical Norms
6. Price and distribution .23** .38** –.01* .11** .09** .73/.68 .26** .30** .37** .30** .63**
7. Information and contract .37** .40** –.01* .01** .30** .43** .74/.75 .60** .47** .49** .73**
8. Product and promotion .25** .26** –.05* –.12** .25** .40** .59** .84/.75 .51** .60** .78**
9. Obligation and disclosure .19** .28** –.06* .04** .21** .51** .46** .43** .70/.69 .56** .78**
10. General honesty and integrity .39** .27** –.07* .01** .27** .39** .69** .56** .57** .69/.65 .79**
11. Overall ethics .36** .41** –.05* .02** .27** .75** .78** .74** .79** .81** .84/.80
*p < .05.
**p < .01.
Notes: The correlation coefficients below the bold diagonal are for U.S. participants, and those above the bold diagonal are for Indian participants. The figures on the bold diagonal are Cronbach’s alphas
(United States/India) for the respective constructs.
42 Pallab Paul, Abhijit Roy, and Kausiki Mukhopadhyay
of H1a. The uncertainly avoidance measures correlated positively
with the ethical norms for the U.S. respondents (p <
.01) but not f英语论文网 【http://www.51lunwen.org】or their Indian counterparts, providing partial
support for H2a. Conversely, masculinity measures were
negatively correlated with the ethical norms for U.S. respondents
but not for the Indian respondents, in partial support
of H3a. Similarly, power distance scores were negatively correlated
with the ethical norms for Indian respondents but not
for U.S. respondents, in partial support of H4a. Finally, as H5a
predicted, participants from both countries indicated a significant
and positive correlation between long-term orientation
and ethical norms (except for price and distribution).
Table 3 provides a comparison of the cultural values and ethical
norms in India and the United States. Our results are
mixed compared with Hofstede’s (1991) findings. For example,
we found that Indian professionals scored higher than
their U.S. counterparts in power distance (2.11 versus 1.72,
p < .01) but lower in uncertainty avoidance (3.43 versus 3.61,
p < .05), as Hofstede (and H2b and H4b, respectively) predicted.
Furthermore, the U.S. professionals in our study
indicated lower masculinity scores than the Indians (2.18
versus 2.69, p < .01), contrary to Hofstede’s results (and H3b).
However, we did not find any difference between our samples
along the dimensions of collectivism and long-term orientation
(contrary to H1b and H5b, respectively).
There may be various reasons that our results did not exactly
reflect Hofstede’s (1991) findings on cultural values. Our
sample
本文来自：英语论文网 【http://www.51lunwen.org】 |
| 第1页 第2页 第3页 第4页 第5页 第6页 第7页 第8页 第9页 第10页 第11页 第12页 第13页 第14页 第15页 第16页 第17页 第18页 第19页 第20页 第21页 第22页 第23页 第24页 第25页 第26页 第27页 第28页 第29页 第30页 第31页 第32页 第33页 第34页 第35页 第36页 第37页 第38页 第39页 第40页 |
|
|
| 最新论文 |
最热门论文 |
|
|
|
