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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
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| 论文大纲，目录 |
| 关键词搜索： |
ents with the knowledge and understanding required to identify the strategic options available to cross border marketers when developing a competitive position by incorporating brand building, cross border innovation, strategic alliances and building multinational customer relationship strategies.
1.0 Module aims
The aims of this module are to enable students to;
1. Understand cultural diversity and its effects for cross border marketing
2. Understand how culture driven macro environmental changes and global trends impact the cross border marketing function
3. Understand how marketing activities are planned, organized and implemented across cultures
2.0 Learning outcomes of this module
2.1 Knowledge and Understanding
Successful students will have a knowledge and understanding of:
1) how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants
2) how to analyze cultural diversity when formulating an organisation’s marketing strategy
3) the essential skills necessary to manage alliances across cultures
4) how to create, evaluate and manage the marketing communications function across cultures
2.2 Skills and Attributes
Successful students will be able to:
1) Collect, analyze and interpret data to understand cultural diversity
2) discuss the dimensions that are needed to manage marketing alliances across cultures
3) Explain the conceptual and theoretical justifications 英语论文网 【http://www.51lunwen.org】behind marketing strategy for cross border marketing activities
4) Show an understanding of the strategic marketing value of cultural differences
5) Formulate, critique and evaluate cross border marketing communication campaigns
solutions to improve an organisation’s global competitive position
2.3 Intended Learning Outcomes matched to Assessment
Successful students will be able to:
Knowledge & Understanding Skills & Attributes
1 2 3 4 1 2 3 4 5
Course Work 1 X X X X X
Course Work II X X X X X
This is what you are being assessed on.
3.0 What teaching methods are used on this module?
In this module, there are two main methods of teaching method and delivery: the lecture programme, where all students are in the same room receiving the lecture input, plus supporting notes available in advance on Studynet. Students undertaking this module must note that interaction is welcomed and answered. However, in addition to the one hour lecture period students must attend a one hour seminar class each week; during this time emphasis is on student-led participation and presentation. Prior reading and preparation is essential.
4.0 Module schedule and lecture/seminar information
In this section you will find a week by week schedule for this module. Please note that there are sometimes unforeseen circumstances, such as staff illness, that may necessitate some changes to this schedule (e.g. order of topics). The staff will make every effort to co
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