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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
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| 论文大纲，目录 |
| 关键词搜索： |
ns were equivalent across
both populations. Given the large number of indictors and
small sample sizes for both countries, we employed path
analysis with LISREL 8.51 for Windows (Jöreskog and Sörbom
2003), using the composite constructs instead of the
individual indicators. Moreover, the use of the aggregate
scores to represent composite measures for each construct
reduces random measurement error and generates more
accurate information. As Steenkamp and Baumgartner (1998)
recommend, we estimated a multigroup path model; all
hypothesized paths in which path coefficients were
restricted were equal in both groups. We refer to this as the
“overall model” in Table 4 (2 = 48.43, d.f. = 35, p < .04). The
goodness-of-fit indicators were also excellent: goodness-offit
index = .95, normed fit index = .96, comparative fit
index = .91, and root mean square error of approximation =
.049. Subsequently, we eliminated 8 of the 25 paths because
Multigroup Path Analysis
44 Pallab Paul, Abhijit Roy, and Kausiki Mukhopadhyay
Overall Restricted
Model Model United States India
Collectivism →price and distribution .17 (2.88) .18 (2.96) .13 (1.41) .22 (2.91)
Collectivism →honesty and integrity .37 (6.60) .39 (7.33) .37 (4.34) .40 (5.96)
Collectivism →information and contract .25 (4.25) .25 (4.45) .27 (3.17) .24 (3.32)
Collectivism →obligation and disclosure .20 (3.50) .23 (4.05) .18 (1.92) .25 (3.60)
Collectivism →pr英语论文网 【http://www.51lunwen.org】oduct and promotion .21 (3.76) .23 (4.34) .23 (2.52) .23 (3.49)
Uncertainty avoidance →price and distribution .08 (1.21) .10 (1.87) .35 (3.75) .10 (1.35)
Uncertainty avoidance →honesty and integrity .06 (1.09)
Uncertainty avoidance →information and contract .15 (2.59) .15 (2.59) .32 (3.57) .04 (.51)
Uncertainty avoidance →obligation and disclosure .06 (.99)
Uncertainty avoidance →product and promotion .07 (1.21)
Masculinity →price and distribution –.09 (–1.51)
Masculinity →honesty and integrity –.14 (–2.44) –.16 (–2.96) –.15 (–1.89) –.18 (–2.65)
Masculinity →information and contract –.12 (–1.99) –.12 (–1.99) –.13 (–1.32) –.12 (–1.71)
Masculinity →obligation and disclosure –.14 (–2.35) –.19 (–3.42) –.11 (–1.13) –.24 (–3.47)
Masculinity →product and promotion –.17 (–2.81) –.11 (–1.87) –.07 (–.61) –.17 (–2.45)
Table 4.
Results of Path Analyses
Final Unrestricted Model
Cultural Values on Marketing Ethical Norms 45
Table 4.
Continued
Overall Restricted
Model Model United States India
Power distance →price and distribution –.02 (–.36)
Power distance →information and contract –.08 (–1.37) –.10 (–1.87) –.03 (–.29) –.13 (–1.90)
Power distance →product and promotion –.15 (–2.53) –.14 (–2.34) –.09 (–.80) –.17 (–2.44)
Power distance →obligation and disclosure –.07 (–1.19)
Power distance →honesty and integrity –.06 (–1.07)
Long-term orientation →&
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