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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
| 参考相关附件： |
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| 论文大纲，目录 |
| 关键词搜索： |
#61472;price and distribution .07 (1.17)
Long-term orientation →information and contract .20 (3.68) .20 (3.62) .21 (2.54) .19 (2.68)
Long-term orientation →product and promotion .22 (3.90) .26 (4.77) .23 (2.52) .22 (3.29)
Long-term orientation →obligation and disclosure .14 (2.36) .16 (2.84) .20 (2.14) .12 (1.79)
Long-term orientation →honesty and integrity .11 (2.04) .13 (2.52) .24 (2.80) .10 (1.97)
2 (d.f.) 48.43 (35) 352.94 (57) 284.21(36)
p value .04 .10 .51
Notes: Items with a p value of 1.86 or greater are significant and appear in bold.
Final Unrestricted Model
46 Pallab Paul, Abhijit Roy, and Kausiki Mukhopadhyay
they were insignificant, and we estimated a multigroup
model in which path coefficients were restricted to be equal.
The results appear under the “Restricted Model” column in
Table 4. This model fits the data better than the overall
model (2 = 352.94, d.f. = 57, p < .10). Finally, we estimated a
multigroup model in which we allowed all path coefficients
to vary freely. The results appear under the “Final Unrestricted
Model” in Table 4 (2 = 284.21, d.f. = 36, p < .51).
The U.S. data contribute to 43.76% of the chi-square, compared
with 56.24% for the Indian group, which is consistent
with the sample size used for the analysis. Furthermore, the
low modification indexes indicate that no further substantial
improvement can be made in the model without sacrificing
some theoretical assum英语论文网 【http://www.51lunwen.org】ptions. This enabled us to compare
the fits between the restricted and the unrestricted models
and to test for the moderating effect of “country” (i.e., India
versus the United States). A summary of the results, which
reflect mixed support for our hypotheses, appears in Figure 1.
Figure 1.
Summary of Findings: The
Relationships Between
Cultural Values and Marketing
Ethics
Notes: Unless noted otherwise, the path coefficients are positive.
Cultural Values on Marketing Ethical Norms 47
We found a significant and positive effect of the collectivism
dimension of culture on all norms for both countries, except
price and distribution (which was significant only for India).
Uncertainly avoidance had a positive effect on both price
and distribution and information and contract but only for
the United States. Masculinity had a negative effect on general
honesty and integrity for both countries, but it had a
negative effect on obligation and disclosure and product and
promotion only for India. Power distance had a negative
effect on information and contract and product and promotion
but only for India. Finally, long-term orientation had a
positive effect on general honesty and integrity, information
and contract, and product and promotion for both countries
but a positive effect on obligation and disclosure only for the
United States.
Advances in communication, technology, and transportation
have facilitated rapid globalization, and more firms are conducting
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