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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
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| 论文大纲，目录 |
| 关键词搜索： |
ively small sample size of
students and the question of genaralizability. Although we
do not claim that our results are universally generalizable,
they provide researchers and practitioners with a starting
point. Another concern is that our findings do not exactly
replicate Hofstede’s (1991) results. There may be several
explanations for this, as we mentioned previously; however,
we intend to measure the cultural values in different countries
in future studies and compare them with Hofstede’s
findings. Other factors, such as business history, the role of
third parties in transactions, the pay levels of civil servants,
civil and government corruption, and so forth, may also play
a significant role in explaining differences in ethical
practices.
Further research can also focus on investigating the cultural
values in other countries and their relationships to marketing
ethical norms. Although it will be difficult to match the
cultural values of an individual manager and the amount and
content of ethics education or training, training modules can
be developed for managers from a country that intends to
conduct business in another country. In both cases (i.e., culture
and ethics), we used an etic perspective by assuming
that the theory and constructs are universal. However,
because the results show that different dimensions of the
culture influence the different facets of marketing ethical
norms uniquely in both countries, we suggest the use of an
adaptiv英语论文网 【http://www.51lunwen.org】e etic or a linked emic approach, as Douglas and
Craig (2006) recommend. Furthermore, the evolution of culture
is a dynamic process. It would be worthwhile to conduct
a longitudinal study in which the culture values and the
resulting change in the marketing ethics of a group of manCultural
Values on Marketing Ethical Norms 49
agers from a specific country are measured and monitored
over time. In addition, our study examined only two countries;
an investigation of the interrelationship of cultural values
and marketing ethical norms in several countries could
provide valuable insights.
It has been acknowledged that cultural values may form at
several levels, such as individual, organizational, industry,
and national. These values and the adaptation of the ethical
norms may not necessarily be identical (Donaldson and Dunfee
1999). Further research could measure cultural values at
different levels and then identify whether it makes any difference
in ethical decision making at corresponding levels.
For example, at the individual level, Kohlberg’s (1981)
theory of moral development—which holds that as people
develop morally, they move through ever-widening circles of
concern from themselves to peers and, ultimately, to society
at large—can be tested for cross-cultural effects.
The twenty-first century may become known as the century
of the “global world” (House et al. 2004), and this presents
several opportunities and challenges, the most important of
whic
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