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THE AUTHORS
Pallab Paul is Associate
Professor of Marketing (e-mail:
ppaul@du.edu), and Kausiki
Mukhopadhyay is Adjunct
Professor of Management (e-mail:
kmukhopa@du.edu), Daniels
College of Business, University of
Denver.
Abhijit Roy is Associate Professor
of Marketing, Kania School of
Management, University of
Scranton (e-mail:
roya2@scranton.edu).
ACKNOWLEDGMENTS
The authors are indebted to the three
anonymous JIM reviewers for their
constructive comments on previ
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