China Thesis Base|U.K.overseas students term paper| research| essay|thesis|paper|dissertation
My China Thesis Base 我的英国论文网
中文版 English 上海 英国 澳洲 加拿大
2008/10/7 Tuesday
|Home 主页|Paper 论文库 |Order!定做代写 |Sell Papers出售论文 |Our Works留学论文 |Teachers论文老师
  |Managment|Marketing|HRM|Logistics|E-commerce|Finance&Accounting|Law|Education |Arts&Media|
  |代写 Thesis | 代写 Dissertation |代写 Assignment |代写 Term paper |代写 Coursework|
 
Key Words
  [essays and dissertation][Business Subjects][Marketing ]Marketing across culture:The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States论文



论文编号: lw200802181146224211
论文属性: Courswork
论文语言:English
论文国家:U.K.
登出日期: 2008-02-18  
字数: 2950
源程序: 无
价格: 150
 
论文大纲,目录
关键词搜索:
 
Shalom H. and Wolfgang Bilsky (1987), “Toward a Psychological
Structure of Human Values,” Journal of Personality
and Social Psychology, 53 (3), 550–62.
Singhapakdi, Anusorn, Mohammed Y.A. Rawwas, J.K. Marta, and
M.I. Ahmed (1999), “A Cross-Cultural Study of Consumer Perceptions
About Marketing Ethics,” Journal of Consumer Marketing,
16 (3), 257–72.
———, Scott J. Vitell, and George R. Franke (1999), “Antecedents,
Consequences, and Mediating Effects of Perceived Moral Intensity
and Personal Moral Philosophies,” Journal of the Academy
of Marketing Science, 27 (1), 19–36.
Sondergaard, Mikael (1994), “Research Note: Hofstede’s Consequences:
A Study of Reviews, Citations and Replications,” Organization
Studies, 15 (3), 447–56.
Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1998),
“Assessing Measurement Invariance in Cross-National Consumer
Research,” Journal of Consumer Research, 25 (June),
78–90.
Triandis, Harry C. (2004), “The Many Dimensions of Culture,”
Academy of Management Executive, 18 (1), 88–93.
Trompenaars, Fons (1994), Riding the Waves of Culture: Understanding
Diversity in Global Business. Burr Ridge, IL: Richard D.
Irwin.
Vitell, Scott J., S.L. Nwachukwu, and James H. Barnes (1993), “The
Effects of Culture on Ethical Decision-Making: An Application of
Hofstede’s Typology,” Journal of Business Ethics, 12 (10),
753–60.
———, Kumar C. Rallapalli, and Anusorn Singhapakdi (1993),
“Marketing Norms: The Influence of Personal Moral Philosophies 英语论文网 【http://www.51lunwen.org】 and Organizational Ethical Culture,” Journal of the Academy
of Marketing Science, 21 (4), 331–37.
Webster, Frederick, Jr., Alan J. Malter, and Shanker Ganesan (2005),
“The Decline and Dispersion of Marketing Competence,” MIT
Sloan Management Review, 46 (4), 35–43.
Whipple, Thomas W. and Dominic F. Swords (1992), “Business
Ethics Judgments: A Cross-Cultural Comparison,” Journal of
Business Ethics, 11 (9), 671–78.
Yoo, Boonghee and Naveen Donthu (2002), “The Effects of Marketing
Education and Individual Cultural Values on Marketing
Ethics of Students,” Journal of Marketing Education, 24 (2),
92–103.


本文来自:英语论文网 【http://www.51lunwen.org】
第1页 第2页 第3页 第4页 第5页 第6页 第7页 第8页 第9页 第10页 第11页 第12页 第13页 第14页 第15页 第16页 第17页 第18页 第19页 第20页 第21页 第22页 第23页 第24页 第25页 第26页 第27页 第28页 第29页 第30页 第31页 第32页 第33页 第34页 第35页 第36页 第37页 第38页 第39页 第40页 
最新论文 最热门论文
Copyright (c) 2002 ~ 2004 China Thesis Base. All rights reserved.