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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
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| 论文大纲，目录 |
| 关键词搜索： |
g and implementation of marketing plans across borders· Measuring success and cross check criteria Usunier (2005) Keller (2005) Trompenaars & Woolliams (2004) Save the children campaign
2/5 Presentations Assignment 2 due in 3RD May 2007
5.0 Assessment Details
The purpose of the assessment for this course is to ascertain whether, and to what extent, you have reached the learning outcomes for the course. It is important that you know early what the assessment criteria is and what is expected of you. Assessment criteria specify what it is that you will be assessed against and what, in general terms, you will need to demonstrate in your assessed work in order to achieve the specified grades.
5.1 Details of coursework - type and weighting of assessment
Assignment 1 -(See below)50% Individual Assignment [5.2]Submission deadline15th March 2007
Assignment 2 -(See below)50% Group Work [5.3]Report Submission deadline 3RD May 2007Presentation DateWeek commencing 23rd April 2007
Details of coursework assessment:
Assessment is by;
a) Individual Assignment of a max of 2500 words – A critical analysis and evaluation of core cross cultural marketing strategy, illustrating the ability to understand key literature and their application in a real world marketing environment. (50%)
b) 2000 word group report followed by a group presentation looking at a cross border marketing strategy for an identified product and/or organisation(50英语论文网 【http://www.51lunwen.org】%)
5.2 Individual Assignment: 50%
Word Limit 2500 (10% + or -)
Hand-in deadline 15th March 2007
Read the article in appendix A.
“The Impact of Cultural Values on Marketing Ethical Norms: A Study in
India and the United States”
Pallab Paul, Abhijit Roy, and Kausiki, Mukhopadhyay
You are required to critically analyse this publication using concepts and academic literature including but not limited to strategic marketing, marketing across cultures, brand management, global innovation and creativity, cultural diversity and sustainable competitive advantage.
Your essay must be a critical academic investigation where you have also demonstrated real world application by using appropriate examples from industry. Mere statements of facts and data are not acceptable.
Specific Requirements for Complete Coursework II (Individual)
Style and Content
This essay should around 2,500 words, an allowance is made for being within 10% (+ or -), but work over or under this will be penalized. The work should be typed up in 12pt Times New Roman font with 1.5 line spacing. A header sheet containing your full name, module name & number, title of essay, student number, word count and submission date should be attached.
Referencing
Use the Harvard referencing system to acknowledge all information sources and to attribute quotations and concepts used. Almost all your references should be from academic journals and books.
http://www.herts.ac.uk/lis/help/tutoria
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