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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
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| 论文大纲，目录 |
| 关键词搜索： |
ls/refbooks.html
http://www.herts.ac.uk/lis/ltdu/projects/mm10/exercises/references/harvardid.htm
Sources of research information
You will find information from a wide variety of sources, including academic and trade journals, press reports, company and industry produced material. Look under learning resources on Studynet.
Structure and Development
Try to ensure that the structure of your essay follows a clear pattern and that the themes develop in a way that is appropriate to your line of argument. Avoid using irrelevant information in your answer. We will not allocate marks to any particular format for the written work but expect to see headings, sub-headings and other “signposts” in your work. We must be able to follow your line of thinking and analysis, without too much effort!
Assessment
The aim of the assignment is to present you with an opportunity to demonstrate your understanding of the current strategic marketing environment, factors influencing strategic marketing techniques and for you to present this to others in a clear and concise manner;
§ Higher marks will be awarded to work that show use of current academic journal articles and up-to-date market information.
§ The creation of a well-argued and balanced critical essay.
§ Clear evidence of research, using journals and books.
§ An understanding of the impact of key issues discussed in class have on marketing strategies
§ Good business examples, demonstrating both positive and negative out英语论文网 【http://www.51lunwen.org】comes.
Helpful hints
a) Here are some helpful suggestions:
§ Focus on a few well identified key issues, this will give you an opportunity to really explore the literature of this, and discuss business examples in great depth.
§ A critical essay considers that there is always more than one perspective on any matter, read around the topic and explore the different opinions regards the positive and negative perspectives. Now give your own opinion.
5.3 Group coursework: 50%
Assignment 2
This is a group assignment. You may choose your own partners for this assignment. Each group must have 5 members. Use STUDYnet – “Group Discussion” to identify potential partners.
Your task is to;
Launch a product or service into a country of your choice (not your own country). You are advised to select a business on which you can acquire sufficient data indirectly. You could use the following:-
1. MarketLine has company profiles for 10,000 companies, worldwide (best to browse by name or by industry), also includes news items, SWOT analysis, and top competitors
2. Mintel (click Search and click companies to highlight this as the Search Type)
3. KeyNote (company profile info included within industry reports)
4. GMID (use Keyword search, or click Browse reports and browse by name or indusry)
The final report must consist of the following:
1. Identify key relevant marketing data needed in order to launch it in the chosen country. Justify why this in
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