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 论文编号：
lw200802181146224211 |
| 论文属性：
Courswork |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2950 |
| 源程序：
无 |
| 价格：
150 |
| 参考相关附件： |
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| 论文大纲，目录 |
| 关键词搜索： |
formation is of importance (500 words max) 10% marks
2. Produce a marketing communications plan which should include the following:
20% marks
- Marketing objectives
- Brief outline and justification of mode of market entry, product/service, distribution, pricing
- Detailed marketing communications plan
Word Limit 2000 words max
Total word count should not exceed 2500 words.
The plan must be supported with actual market data. You may make appropriate assumptions where actual data is not available but these must be clearly indicated using footnotes.
Word limits are exclusive of appendices and numbered figures, tables, diagrams etc.
3. Presentation & Discussion - On submission of the above marketing plan, you will be required to make a 10 minute presentation and may be followed by a 5 minute discussion with tutors.
You will be required to convince tutors why your plan is effective and can be implemented successfully. (20%)
Report Submission date
3RD May 2007
Presentation Dates
Week commencing 23rd April 2007
(b) A matrix detailing Intended Learning
Knowledge & Understanding Skills & Attributes
1 2 3 4 1 2 3 4 5
Course Work 1 X X X X X
Course Work II X X X X X
(c) Feedback from coursework assignments will be normally provided using the Business School Assignment Assessment Form' which will provide details of the strengths, weaknesses, grading rationale and points for improvement regarding英语论文网 【http://www.51lunwen.org】 your submitted work.
5.4 Assessment criteria
Grades will be awarded as shown below and not in percentages.
Grade Criteria
A1-A3 As B but additionally shows originality of approach, exceptionalinsight to business analysis, original relevant conceptual reasoning, adds to existing knowledge or challenges thinking.
B1-B3 Demonstrates full and authoritative understanding of theory, evidence of wide reading and research, well-developed powers of critical reasoning, impressive and articulate application of knowledge to business analysis & synthesis
C1-C3 Shows understanding of theoretical ideas, analytical as well as descriptive, demonstrates abilities of synthesis and comparison from reading a variety of sources; constructs a critical and evaluative approach to the application of knowledge to business analysis.
F Fails to show understanding of theory, very limited reading, no application of ideas to business analysis.
5.5 Handing in written coursework
Hard copies of coursework must be handed in by the agreed deadline. Soft copies for both assignments MUST be submitted via Studynet and will be checked for plagiarism with dedicated software.
One hard copy for each assignment must be submitted via the coursework hand in system. An electronic version must also be submitted on Studynet. You should complete an Assignment Assessment Form which must be submitted with the assignment.
· The first page or cover page of your assignment must detail your
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