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 论文编号：
lw200802181428015321 |
| 论文属性：
Examination |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-18 |
| 字数： 2500 |
| 源程序：
无 |
| 价格：
100 |
| 参考相关附件： |
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| 论文大纲，目录 |
| 关键词搜索： |
sts Cadbury”
http://www.cadburyschweppes.com
JAMES WILSON，2007， Biscuit maker cuts up to 660 jobs; [LONDON 2ND EDITION]，Financial Times. London (UK): May 12, p. 5
JENNY WIGGINS，2007，Hershey cuts profit forecast; [LONDON 1ST EDITION]，Financial Times. London (UK): May 11, 2007. ; p. 26
JAMES POLITI，2007，Peltz is not afraid of shaking a sleeping giant to revive its fortunes; [LONDON 2ND EDITION]，Financial Times. London (UK): May 9, 2007. ; p. 25
Krishna Gopalan，2007，In A Sweet Spot; Cadbury India wants to achieve in the next four years what it has in the last 50. New competitors- both Indian and foreign-will do their best to ensure it takes longer，Business Today. New Delhi: May 6, 2007. ; p. 90
NEIL HUME，2007，Why the executive pay model needs fixing; [LONDON 1ST EDITION]，Financial Times. London (UK): May 5, 2007. ; p. 34
PR Newswire Europe Including UK Disclose，2007，CADBURY SCHWEPPES PLC - Voting Rights and Capital，New York: May 2, 2007.
考试要求：
Corporate Strategy and business analysis Exam
The examination will be based on Cadbury Schweppes PLC an international company manufacturing and distributing food confectionary and soft drinks.
To answer the exam questions satisfactorily it is essential to do some research on the company. As a minimum you should look at
The recent history and development of the company
A profile of the company
The current strategy and strategies in recent years
Future plans
Product development & innovation
The market and competition
英语论文网 【http://www.51lunwen.org】Customer relations
Pricing policy
Financial results over the last five years
The share price and share holder returns over recent years
Corporate governance
“Green issues”
The board and management
Other issues of topical interest:
Health and obesity issues
Fair Trade implications
A lot of information may be gleaned from the Cadbury Schweppes website and the Annual Report & Accounts for the last few years.
There has been a considerable amount of speculation in the press recently about the possibility of a takeover bid for the Company by a private equity group with a view to breaking up the group and selling off different divisions. The logic being than the sum of the parts are greater than the present market value of the group.
我们考试有3题，我根据往年的考试题目，估计出了第1题和第3题
1. Discuss the development of Cadbury Schweppes PLC in recent years and evaluate its current competitive position.
3. Propose and justify a forward strategy for Cadbury Schweppes,supporting your answer with relevant tools of analysis.
请使用SWOT, PESTEL, Porter’s 5 Forces, BCG Matirx, TOWS, Scenario
Planning..这些工具，这些工具使用过之后，也要写在论文里面
在文中还可以讨论一下这间公司的，Strength, weakness, advantage,
disadvantage, history, focus area, product range, company parenting ,
environment….
SWOT是分析对象的Strength, Weakness, Opportunities, Threats, TOWS是通过对Strength, Weakness, Opportunities,Threats的分析得出策略,Strengths和Opportunities得出一个策略， Weakness和opportunities得出一个策略, Strengths和Threats得出一个策略， Weakness和Threats得出一个策略.PESTEL是分析对象的political,
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