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 论文编号：
lw200802200959107426 |
| 论文属性：
thesis |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-20 |
| 字数： 10334 |
| 源程序：
无 |
| 价格：
300 |
| 参考相关附件： |
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| 论文大纲，目录 |
| 关键词搜索： |
niversity大学背景 英格兰地区北部普通大学。
The degree论文用途 毕业论文
Deadline截稿日期 4月12号
Table of Contents
Acknowledgements------------------------------------------------------------------------------1
Chapter 1 Introduction-----------------------------------------------2
Chapter 2 Literature review---------------------------------------------------------------------3
Chapter 3 Research Methods-------------------------------------------------------------------7
Chapter4 Data Analysis and Finding----------------------------------11
Chapter5 Chapter 5 Conclusion and Discussion------------------------------------------20
Reference----------------------------------------------------------------------------------------22
Acknowledgements
At the completion of this thesis, I avail myself of the opportunity to express my heartfelt thanks to those who have helped during the preparation of this thesis and my study in the University.
I particularly wish to express my sincere gratitude to my respected supervisor Professor for his encouragement in doing the present research and his patience and efforts in revising this thesis, for the constructive suggestions and critical judgments he made for improvement, and for his valuable lectures on the business strategies as well, without which this thesis would not have come into being.
I would also like to extend my thanks to the other professors whose lectures have benefited me considerably d英语论文网 【http://www.51lunwen.org】uring my study. I have enjoyed their teaching while absorbing nutrition from their lectures. Their enlightenment is of great help to the accomplishment of this thesis. My special thanks go to my friends for their greatly helpful advice, criticism, encouragement and friendship.
Finally, I am obliged to my beloved family for their great support and dear sacrifices during these years.
Chapter 1 Introduction
1.1 Research Question
I has been interested in the air transportation and paid much attention to the analysis of the competitive strategies of foreign and domestic low cost aviation. The thesis reviews some analysis of the overseas low cost aviation’s operation mode, current operation mode of domestic low cost airlines, the status and development of domestic low cost air transportation marketing and the main obstacles of low cost operation in China. With the development of domestic air market, the mainstream state-owned airlines seize the most market, and the foreign airlines also show great interest in China air market. Therefore, it is difficult for the small low cost aviation to succeed in operating. Then the research question of the thesis is how to succeed for small low cost airlines within the complex environment of market in China, and the major competitive strategies for the small low cost airlines.
1.2 Research Objective
In recent years, the low-cost international air waves rise all over the world. Except the old low cost airlines like Southwest Airlines,
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