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 论文编号：
lw200802200959107426 |
| 论文属性：
thesis |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-02-20 |
| 字数： 10334 |
| 源程序：
无 |
| 价格：
300 |
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| 论文大纲，目录 |
| 关键词搜索： |
in Europe Ireland-based Ryanair, Britain's Easyjet, Asian Qantas Airlines and others gain outstanding achievement and become famous stars in their field after their establishment. The open Chinese economy more and more affect the world economy development through different extent. On one hand the deepening of China's economic reform and the development of global economic integration bring development opportunity to Chinese aviation industry. On the other hand, it brings much more competitive stress. Only the fittest can survive and develop. China's airlines future and the fate of each company will depend on each airline's position in the new environment. In the new market environment, in order to meet the challenges and get chance of survival and development for China's airlines, the most crucial point is its ability to take advantage of opportunities to develop, adhere to the strategy of low-cost, and develop the true sense of the low-cost airlines. But in China the low cost room for airlines is limited, so it is much more difficult for small low cost aviation in China to succeed in the complex market. In order to become a true-sense low cost aviation, and succeed in the complex market, it is necessary for them to find the competitive strategies. Meanwhile it is important to know the current market environment, the position of small low cost aviation in the domestic air transportation, the advantages and weakness compared with foreign airlines. The key point is to find comp英语论文网 【http://www.51lunwen.org】etitive strategies to adopt based on self condition in Chinese market, which is important to Chinese aviation industry and at the same time is the research objectives of this thesis.
1.3 Rationale for Research Area Chosen
Southwest Airlines of United States in 1978 first proposed the concept of low-cost operators. During 20-year period after it, the cost operation concept
调查问卷 questionare 部分：
The reason for people to choose to take plane
1. profession -------------
2. Age A. 10-20 B. 20-30 C. 30-40 D.40-50 E. above 50
3. Place (city)_______
4. Income A. less than 1500 B. 1500-3000 C. 3000-5000 D above 5000 F. no income
5. Reasons A. Plane type B. The image of the company C. Schedule
D. Service quality E. Customers plan F. Ticket price
6．Reason of taking plane A. business B. travel C. others
7. Plane taking times per year A. less than twice B. three times to five times
C. five times to ten times D. more than ten times
E. never
8．Travel distance A. short distance B. medium distance C. long distance
9. Education A. high school B. undergraduate students C. post graduates D. college students
10. Types of airlines A. large airlines B. small airlines C. medium sized airlines D. It does not matter
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