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 论文编号：
org200805261155101695 |
| 论文属性：
thesis |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-05-26 |
| 字数： 16668 |
| 源程序：
无 |
| 价格：
300 |
| 参考相关附件： |
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| 论文大纲，目录 |
| 关键词搜索：globalization contemporary Chinese themed environments |
ages……………53
Table 4 Regional Distributing of International Tourists of
Shenzhen Splendid China and China Folk Culture Villages……………53
Table 5 Regional Distributing of National Tourists of
Shenzhen Splendid China and China Folk Culture Villages……………53
Figures
Figure 1 Relationship between Thought or Reference, Symbol and Referent…….14
Figure 2 Mao’s Party-press System & Market-based Party-press System………...28
INTRODUCTION
Signs，have been used as a radical element of human culture for thousands years. With the capitalist economic development, significations of signs in modern society and human interactions with them are not as simplistic as they used be. In the interest of realized capital, signs became an instrument of enterprises to promote themselves and differentiate their own production from other brands. Thus, signs or even “sign vehicle[s]” (Gottdiener, 2001) play actively as new elements in capitalist society. Coupled with media and advertising, varieties of symbolic signs and themed environments produce activities have become the prevailing current in capitalist countries’ marketing. This trend has impacted Chinese society as well.
As China rushed into a new era, after the implement of policies of reform beginning in the late 1970s, it experienced a number of internal changes that have subsequently shaped the social structures of businesses. From a socialist country in which socialist collective economic systems w英语论文网 【http://www.51lunwen.org】ere insisted upon since Mao, China turned to more unrestricted and diversified economic systems and also entered into global economic and political sphere. This huge shift of economy led to Chinese people’s everyday lives being changed, while shifts in Chinese themed environments have taken place as well.
The time before reform was an uneasy period in China’s history. The Cultural Revolution was took place in the mid-1960s, hugely impacting Chinese society. China’s economic development at this stage was basically at a standstill. The major thematic element of Chinese society during the age of Cultural Revolution was the extreme worship of the national leader. Since end of 1970s, there has been a new trend of symbolic differentiation involving the built environment, which is in stark contrast with the time before the reform and “open” periods. The use of motifs and symbols more continually shape the places frequented by Chinese people in their everyday lives. Signification involves the rebuilding of consumer places and the building of both exterior and interior of these spaces to produce overarching motifs. These modern consumer places have signaled the thematic reshaping of the organization of Chinese people’s everyday lives, and this reform is still increasing in a multiformity of ways. Chinese social activities have moved from the narrow, symbolic activities of Party status to an extending full-scale of meaningful motifs. Whereas symbolic activities were silenced in the
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