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  [essays and dissertation][Law][Intellectual Property Law]E-commerce and Intellectual Property Introduction to e-commerce:Topic 1: Introduction to E-commerce论文



论文编号: org200806160907302831
论文属性: assignment guidelines
论文语言:English
论文国家:U.K.
登出日期: 2008-06-16  
字数: 2244
源程序: 无
价格: 免费论文
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论文大纲,目录
关键词搜索:E-commerce   Intellectual Property   
 
low you to book theatre and cinema tickets online, be advised of your favourite shops special offers by text message as you walk past, pay for goods and services via your phone bill and help find your way home via GPS [Global Positioning System] satellite technology.
It is important also to remember that e-commerce could also refer to rather archaic transaction since it can encompass the fax and the telegraph.



Internationalisation
Clearly the internet is an international phenomenon and as such should be regulated consistently throughout the world. To this end, the United Nations Conference on Trade and Development called on UNCITRAL to establish a model law on E-Commerce.
The Model law set out a number of important principles that should guide governments when introducing national laws on e-commerce.
1. E-information and e-documentation should be legally valid, that is the law should be technology neutral
2. The authenticity of e-communications should be assured. Digital signatures should broadly fall into two categories. Article7 Model Law – basic e-signatures and enhanced e-signatures


The Organisation for Economic Cooperation and Development has stated that;


‘E-Commerce will potentially increase economic growth and development globally’


Policy making must be inclusive. It must involve, internationally, gover英语论文网 【http://www.51lunwen.org】nments, consumers, businesses, employees and public institutions


Governments should promote competition and reduce and eventually eliminate barriers to trade


Government intervention, if necessary, should be proportionate, transparent, consistent, predictable and technology neutral


Industry setting standards and inter-operability should be addressed at the international level


Businesses have a key role in the development of e-commerce.


The OECD suggested four themes for e-commerce initiatives;


1 Building trust for users/consumers
2 Establishing ground rules for the digital marketplace
3 Enhancing the information infrastructure for e-commerce
4 Maximising the benefits of e-commerce


It has to be stated that are certain prerequisites that must be established in order for e-commerce to flourish:


Modern Telecommunications infrastructure
Supportive information infrastructure
Human Resource Infrastructure and education and training of businesses and employees
Legal and Policy initiatives that are ‘e-commerce friendly’


Such an environment means that a minimalist approach to legislation must be adopted. Over-regulation should be avoided. In terms 本文来自:英语论文网 【http://www.51lunwen.org】

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