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  [essays and dissertation][Business Subjects][Marketing ]Customer relationship management Examination Answer to Question 2论文



论文编号: org200806271627294545
论文属性: Examination
论文语言:English
论文国家:U.K.
登出日期: 2008-06-27  
字数: 1110
源程序: 无
价格: 100
参考相关附件:
 
论文大纲,目录
关键词搜索:CRM system   online reservation system   customer service   customer-centric strategy    
 
any CRM initiative:


(1) Effective customer segmentation
(2) Integrated multichannel strategy
(3) Well-defined business strategy
(4) The right skill sets and mindsets
(5) The right technology


Several problems may be encountered in the process in achieving each of the above aspects individually. Now I’d like to discuss about these problems as follows:


Effective Customer Segmentation

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