Students will research and prepare a market entry plan (Business Case) for either a substantial entrepreneurial project or an intrapreneurial project for an International Company.
The business case will be 5,000-6,000 words in length and will:
i) demonstrate knowledge of the China business environment
ii) outline the China related market entry opportunity and,
iii) set out the business case for the project in either an entrepreneurial or corporate (intrapreneurial) setting.

This document will detail the market opportunity, the potential rewards and a profile for the type of organisation proposed to commercially exploit it.

The breakdown of the Assignment marking is as follows:
1. Macro Overview of China Economy                                                            20%
2. China Market Structure Overview, including:                     英语论文网 【http://www.51lunwen.org】                                       20%
I) Implications of China entry to WTO for your chosen industry sector
II) Current policy and developments for SOE’s
III) Overview of banking system and modern China finance options
IV) International business dispute resolution options
V) Cultural issues for Foreign-China business
3. Describe your commercial opportunity and analysis of industry sector in China.         30%                                                                                                 
4.Structure (JV,WHOF etc) & strategy:                              & 本文来自：英语论文网 【http://www.51lunwen.org】