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  [essays and dissertation][Business Subjects][Marketing ]Standardization and Localization: A case study of marketing channels of Multinationals in Mainland China论文



论文编号: org200806300813333990
论文属性: MBA Thesis
论文语言:English
论文国家:Holland
登出日期: 2008-06-30  
字数: 16798
源程序: 无
价格: 300
参考相关附件:
 
论文大纲,目录
关键词搜索:Standardization   Localization   case study   marketing channels   Multinationals   Mainland China   Channel structure   Methodology   Data Collection   Vertical conflicts   Horizontal conflicts    
 
tegy represented by famous MNC after the systematic analysis for the evolvement, type of VMS (vertical marketing system), channel structure dimensions, and management of marketing channels. The fifth part raises some suggestions for companies in establishing marketing channels in China.

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