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  [essays and dissertation][Business Subjects][Marketing ]A study of the role of Internet in the market strategy of the Multinational cooperation论文



论文编号: org200807011532554616
论文属性: thesis
论文语言:English
论文国家:Denmark
登出日期: 2008-07-01  
字数: 9870
源程序: 无
价格: 300
参考相关附件:
 
论文大纲,目录
关键词搜索:Internet   market strategy   Multinational cooperation   project structure   research question   adverting and promotion   thesis   丹麦   Denmark   
 
4.12 Dell’s Focus cost (direct model for lower cost) 20
4.2 Ansoff’s matrix strategy of Dell use (marketing development-vertical interpretation strategy) 22
Existing 22
4.3 Analyses the 4 Ps of Dell 26
4.31 Product 26
4.32 adverting and promotion 28
4.33. Place-internet sale 28
4.34 price 29
4.4 Dell Competitive strategy 31
Chapter 5 the role of internet in the marketing strategy of the Dell’s development in China 35
5.1 IT support direct sales in china 35
5.2 IT support for victual integration with supplier in china 35
5.3 IT support 35
Chapter 6 conclusion 37
Reference 38

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