Chapter 1 Introduction 2
1.1 research background 2
1.2 research aim and objective 4
1.3 Motivation of study 5
1.4 structure of project 6
Chapter 2 literature review 7
2.1 Brand strategy 7
2.2 The element of brand strategy 10
2.3The important of implementation brand strategy in Chinese beer industry 12
2.4Foreign competitor’s brand strategy 13
2.5Market analysis (PEST analysis) 15
Figure4 Key Indicators - PRC 17
Chapter 3 research methodology 21
3.1research approach 21
3.2 research design 22
3.21 Questionnaire survey 22
3.22 Case study 25
3.3 Collection method 25
3.4 Limitation of research 27
Chapter 4 Questionnaire survey 28
Chapter 5 Qingdao brand case study 35
5.1 Qingdao beer 35
5.2 CR snow 35
Chapter 6 conclusion and recommendation 40
6.1 conclusions 40
6.2 recommendations 40
6.3 Limitations of this dissertation 47
6.4 Further scope 48
Reference 48

论文题目：Analysis英语论文网 【http://www.51lunwen.org】 for chinese industry implements brand strategy
论文详细要求：Insruction 论文指导
您的研究方向：MBA英国
要求字数：16000
论文用途：硕士论文 Master Degree

Project Title:
Analysis for Chinese Beer industry implements Brand Strategy

Project Background:
At present, China's per capita consumption of beer products, or 17.5,
25.3 liters per capita and the level of the world there is still a
considerable gap, huge development potential. With World Trading
Organization accession, foreign beer brands will not neglect the huge
potential of China's beer market. They bring not only capital and
technology, and more importantly the brand name. This can also beer
brand in the domestic market from abroad that the current situation in
China has started to see foreign brand beer brand competition. Price
competition is extremely detrimental to the long-term development in
the face of increasingly fierce domestic and foreign competition,
price competition will make enterprises more passive, especially in
the face of the strong impact of foreign brands, domestic beer
enterprises should fundamentally change the marketing idea, going
low-level price competition, brand building the concept of competition
competitive brands, and implement the brand development strategy,
enhance the overall efficiency of the domestic beer industry and
international competitiveness in the market.
Based on these factors, 本文来自：英语论文网 【http://www.51lunwen.org】