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国外媒体学论文：通用公司‘Red Tag Events分析

南非通用汽车(GM南非)是通用汽车公司的一个全资子公司。该公司的汽车都在伊丽莎白港制造，公司是自我运行的体制，主要负责自己的生存和未来的增长。在回顾了最近的“红色标记事件”电视广告活动后，人们认为南非通用汽车应该对散播“反家庭”和家庭乱伦消息给观众这一事件负责。

由于它只有一次机会投诉更改或删除在国家电视台的广告，所以这对于南非通用汽车来说是一个关于“红色标记事件”运动合理的投诉，特别是关于父亲与女儿调情的广告（通用汽车公司，2011年）。当这个广告向社会公开的时候，希望它能影响APA对这一事件采取制止行动。

目前有三个已知的关于“红色标记事件”的广告在2011年2月和3月播出。第一个广告是关于一个妻子为一个与自己不同种族的丈夫生下了一个孩子，第二广告描述了丈夫误称自己的妻子为“五十铃”（通用汽车的车名），反映了丈夫与妻子之间还需要更多的沟通交流，第三个广告将在本文详细解说，讲了一个父亲和他的女儿调情。

General Motors South Africa (GM South Africa) is a wholly owned subsidiary of General Motors Company. With manufacturing operations based in Port Elizabeth, the company is a self-sustaining business which is responsible for its own viability and future growth. After viewing their recent ‘Red Tag Events’ television advertisement campaign, one can argue that GM South Africa are also responsible for an “anti-family” and positive-incest message given off to viewers.

As it can take just one complaint to change or remove an advertisement off national television, this being a reasonable complaint regarding GM South Africa ‘Red Tag Events’ campaign, specifically the father flirts with daughter advertisement (General Motors, 2011), it can hopefully influence the APA to take action against the messages this advert is putting across to our society.

There are currently three known adverts based on the ‘Red Tag Events’ aired during February and March 2011. The first advert deals with a wife giving birth to a child of a different race to the husband, the second advert entails a counseling session between a husband and wife whereby the husband mistakenly calls his wife “ISUZU” (a General Motors car name) and the third advert, which will be closely looked at in this essay, deals with a father flirting with his daughter, only to realize it is his daughter.

Regarding the ‘advertising Standard Authority’ (ASA, 2011) of South Africa, actions should be taken in adjudicating this campaign due to reasons that conflict with the codes set out by the ASA. With taking the ASA into account and with particular further detailed Reference to the third advertisement in this campaign; one can justifiably give reason and proof towards a complaint to consider withdrawing the advertisement with regards to a personal viewing analysis proof and academic evidence.

The morally reprehensible advertisement is, as briefly explained above, about a beautiful woman who walks into the showrooms of General Motors, whereby the men on duty draw their attention to her walking in. The one man says “Gentlemen I’ll get this one” and walks towards the woman in the hope to chat her up while assisting her with the cars on show. In conclusion of the advertisement, the woman says; “Dad, It’s me Mandy!” And with a confused look on the fathers face, he realizes that he is flirting with, or showing interest in his own daughter. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。