T Mobile是一家德国移动电信供应商，德国电信（电信拥有的代表），它拥有欧洲和美国的几个GSM网络。T Mobile也在中欧和东欧的移动运营商的财务入股。在国际上，T Mobile在世界上拥有1亿5000万用户。第七大的移动电话服务提供商和第三大国际联合王国。T Mobile在其他十个欧洲国家建立，目前包括奥地利、克罗地亚、捷克共和国、匈牙利、马其顿、特内格罗，荷兰，波兰，斯洛伐克和英国，以及在美国。T Mobile is a German mobile telecom suppliers owned by Deutsche telecom (the-stands for telecom).it operates several GSM network in Europe and united state. T mobile has also financial stake in mobile operators in central and east Europe. Internationally, T mobile has 150 million subscriber`s making in the world .seventh largest mobile phones service provides by subscribers and the third biggest international often the united Kingdom. Out of Germany, the T mobile is the current in ten other European country, Austria, Croatia, Czech, republic, Hungary, Macedonia, Mentenegro, the Netherland , Poland, Slovakia and the united kingdom and as well as in the united states.
March 2005 Deutsche telecom attemped to get hold of rival mobile network operator. And March 2008 the corporation announced they designed purchase Siemens wireless modules as division of the TOMA association. The Siemens wireless modules tune of to criterion wireless modules was accomplished on may1 2008. Germany is the home market of the T mobile. T mobile is the biggest mobile phone in Germany. January 2008, in the Germany, The T-mobile phone operator with approximately 36 million subscribers. The highly advantageous GMS network in Germany is listed to be supplemented and eventually replace by UMTS for which T mobile used up European 8.2 billion in August 2000 obtain one of the six licenses for Germany. In 1989 , july ,1 the west Germany is nationalized postal cartel, Deutsche bundspost was updated , with telecommunications consolidated in new Deutsche bundespost telecom unit this was renamed " Deutsche telecom " in 1995 and then this company begen to be privatized in 1996.
Deutsche bundespost telecom begen to activate Germany is first GSM network beside with the conet ,as it`s DeTe mobil supplementary. The frequency band 900 MHZ , was referred to as the D-Netz and telecom name is service D1.In 1996 Deutsche telecom started to brand name it`s subsidiaries with the T-prefix , this network was renamed T-D1 and Date mobile became T- mobile.
T -mobile is a contributory of Deutsche telecom and belongs to the free move trade association. Behind the Vodafone T-mobile is the second biggest Global wireless brands working in a number 0f European markets as well as the USA. The group of mobile phone company subsidiaries that function GSM and UMTS network in Europe and the united state. T-mobile is the largest incoming centre with Deutsche telecom by the end of 2005.In
2009 there were symbols that the set was opening to think about a reduction of it`s footstep to think more advantageous markets. An significant enlargement was an conformity to join T-mobile operation in the UK with those competitor .Orange to make the restricted marketplace organization by customers.
SWOT of ANAYSIS SWOT分析
Strong variety equilty and recognition
Progressively increasing buyer base.
Alliances with business chief corporations in mobile service and technologies.
Purchases examination survey on high position.
Stable forwarding connections
Mobile technology with internet connecting
Steady beg to be excused in normal income or profits pervser.
No attendance in enter promising markets.
High price in evaluation with competitors.
To much confidence.
Not suitable reactions to the competitor strategies.
Opportunity of extension due to change
Third generation technology
Escalating t-mobile network coverage
Mobile internet increase.
Free move agreement.
Threats of high prices with in business.
Existing and promising opportunities.
Market policy of competitors.
High expectations from the top level management.
Increasing struggle and consolidation
Financial slowdown i