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Economics Essay:进入国外市场的模式选择

论文编号:lw201608080939579483 所属栏目:essay写作 发布日期:2018年06月08日 论文作者:无忧论文网
探讨了大部分的主要领域相关的进入模式的战略开始,引进国际化的动机。开放与进入模式的理论方法的描述的理论框架。该研究涵盖了动机背后的公司决定国际化经营活动一起了解为什么企业应该从事国际商务活动。最后,理论框架将结束与国外直接进入模式的选择和进入模式的选择的因素。本文是起草有关的研究问题。

(1)What are the motivations of their entry to foreign market and how they perform the entry into the foreign market with their choice of entry modes?
(2)What were the underlying factors for that choice of entry mode?

Theoretical Frameworks 理论框架

Introduction 简介

This chapter makes obvious earlier findings that are relevant for this study. It examines most of the major areas related to entry mode strategies begin with an introduction of the motives of internationalization. The theoretical frameworks open with descriptions of the theoretical approaches to entry modes. The study is covering the motives behind a firm's decision to internationalize its business activities together with an understanding on why and how firms should engage in international business activities. Finally, the theoretical framework will end with the choices of foreign direct entry modes and the factors for that choice of entry modes. This chapter is drafted in connection to the research questions.

The Theoretical Approaches to Entry Modes 进入模式的理论方法

Most past studies (Liu, 2004; Ekeledo & Sivakumar, 2004; Johansson, et. al., 2006; Kalfadellis & Gray, 2002; Ekeledo & Sivakumar, 2004; Buckley and Casson, 1976; Casson, et. al., 2009) on the international entry mode of MNEs have adopted one of three theoretical approaches: the internalization theory, the eclectic theory and the resource-based theory.

Internalisation theory provides a clarification of the enlargement of the multinational enterprise (MNE) and gives insights into the reasons for foreign direct investment (FDI) (Kalfadellis & Gray, 2002). Internalization theory was conceptualized by Buckley and Casson (1976). Buckley and Casson (1976) assets this theory has been a leading theme in international business literature relating to the growth of the MNEs and FDI. In other words, internalization is all-purpose encompassing theory which can clarify FDI.

In brief, Buckley and Casson (1976) make obvious clarification that the MNEs organize bundles of activities internally such that it is capable to extend and utilize firm-specific advantages (FSAs) in familiarity. Given the occurrence of market failure, internalization proceeds as a governance mechanism to extend and utilize FSAs. The theory is first and foremost concerned with categorizing the circumstances in which the cross boarder markets for transitional products are likely to be internalized within hierarchies (Dunning & Lundan, 2008). Besides, drawing the upon the earlier insights of Casson, et. al. (2009) internalization theory is best known as a theory of the boundaries of the firm. From their explanation, the boundaries of a firm will be set at the margin where the benefits of bringing a further activity into the firm are just counterbalance by the costs involved. About the cost involved, Ekeledo & Sivakumar (2004) contends that the internalization theory relies heavily on transaction costs analysis. Hence, Ekeledo & Sivakumar (2004) distinguishes between research, which view the internalization theory and the transaction cost theory are the same theory; both are costs associated with negotiating, and enforcing a contract. These transaction costs contain every single costs associated with various aspects of the value-added chain from the production to the consumption of goods and services. In this academic paper, the internalization approach stresses the values of firm-specific advantages (FSAs) and has been used to illustrate how U. S. MNEs enter and operate in China's market.

Eclectic paradigm 折衷范式
The second approach is proposed by Dunning (1980, 1993, 2000). Eclectic paradigm which builds on the framework of Dunning (1980), has been combined numerous strands of international business supposition on cross-border business activities. Eclectic paradigm put forward that cross-border business