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组织变革发展的几种类型——There many type form of organisational change development

Business process re-engineering

Out sourcing

Joint ventures

E-Marketing

Mergers

Acquisitions

Here I will explain about E-Marketing and Joint ventures with example of company, TESCO.

电子营销——E-marketing

E-Marketing is the marketing guide where the digital technologies are used to advetise and attract the people, this is followed in the entire world by all levels of company. This medium of advertisement makes easier to bring both the buyer and the seller together. The benefits included in this type of marketing include low cost and the message are given to people in an easy way. The restriction in this is that the information delivering should be in the kind of right message to right person.

It consists of:

E-mail marketing

Online reputation management

Blog management

Display advertising

Advantages

It benefits both the seller as well as the consumer

It is the easiest way to access all levels of market.

It helps to enhance global marketing for small firms as well.

There is a scope for enhancing customer service and customer value.

It helps to offer many products and services in one screen.

It helps to target customer individually.

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