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facts rather than relying on hearsays.

- Respect: expressing different opinions in ways that respect others, emphasizing everyone for their skills and knowledge, trying to understand and listen to each other, building mutual trusta€|

- Teamwork: sharing knowledge, maximizing individual and team performance, putting the firm's interest before individual interests.

The goal of such an organization is to match people with tasks that inspire them and that best utilize their abilities. It is also to design tasks and strategies that can cope with environmental demands and opportunities. The firm's culture should reinforce these efforts. One of the reasons Toyota has been so successful for so many years is the alignment among these aspects. Toyota's culture is very strong and it is a real strength for the company, the Toyota way will hopefully help sustain their success in the future: until today, no other company could have the same specific culture. Toyota tries to combine adaptation and quality within an organization leading to qualification.

Conclusion
Toyota was a formerly small company that outwitted bigger competitors to become the world's largest automaker, thanks to the philosophy of continuous improvements. The expectation of this philosophy is that empowered employees will work with a committed management to build systems that respond to customers with ever-lower cost and higher quality.

Their current success in not their final achievement, they are never satisfied and always want to improve their actions. Toyota wants to discover and improve better alternatives, rethink their accomplishments, investigate future possible successesa€|: they commit to improve continuously!

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