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电子商务环境下个人信息保护机制研究-Research on Mechanism of Personal Information in E-commerce Environment

论文编号:lw201706031354303047 所属栏目:电子商务论文 发布日期:2018年02月27日 论文作者:无忧论文网
摘要


电子商务环境下对个人信息的保护,这不仅是保护个人权益的需要,也是实现电子商务持续发展的必要前提。单纯从政策法规和行业自律角度来实现个人信息保护,无论是从基本内容还是执行效果均已暴露出明显不足,尤其是较少关涉到相关主体权利、利益的协调、平衡问题。这在一定程度上制约了个人信息开发利用工作的深入进行,妨碍了个人信息资源重要作用的发挥,而且个人信息保护的最终执行效果也没有达到。本文通过对电子商务环境下个人信息保护现状的调查,对比分析国内外电子商务网站在个人信息收集、利用和保护等方面的迥异,发现我国电子商务个人信息保护存在的问题。在对电子商务环境下个人信息保护知识梳理的基础之上,设计了个人信息保护知识库,实现知识检索与推理功能。基于知识库结合企业、个人自身情况,提出了企业视角下的个人信息保护策略和个人视角下的个人信息保护策略。最后从企业、个人利益博弈的视角提出个人信息保护平衡机制。
本文主要分为五大部分:第一部分介绍了本文的研究背景、研究问题、选题意义和研究方法,开展了相关理论的研究综述。第二部分对电子商务环境下个人信息保护现状进行调查,对比分析国内外电子商务企业收集个人信息的种类,利用个人信息的主要形式,电子商务网站张贴的个人信息保护政策,发现个人信息保护存在的问题。第三部分基于对电子商务环境下个人信息保护的法律法规、案例、技术手段的收集构建个人信息保护知识库原型系统。实现知识检索和推理功能,为个人信息保护策略的提出提供有效支持。第四部分从企业视角和个人视角提出了个人信息保护策略。利用个人信息保护有关理论和知识体系,以对eBay公司个人信息保护状况为素材,采用案例分析的方法对eBay公司个人信息保护的策略进行分析研究。详细的分析eBay公司是如何保护个人信息的,作为消费者应如何保护个人信息,为其他电子商务企业对个人信息保护的具体实践具有普遍的借鉴意义。第五部分提出了个人信息保护的平衡机制。本文从经济学视角,建立个人和企业的博弈模型,寻找均衡策略,分析博弈双方是如何基于利益考虑最终实现个人信息保护。
关键词:个人信息;法律保护;技术保护;知识库;动态博弈

Abstract

The protection of personal information under the e-commerce environment, it is not only the need to protect individual rights, but also to ensure the development of e-commerce. Only from the policies, regulations and industry self-discipline angle to protect personal informationare obviously insufficient, as less related to the relevant rights, interests and balance. Thus restricted personal information development and utilization, and the final performance of the personal information protection has not been reached. Through the investigation of the actuality of the personal information protection under e-commerce environment, comparative analysis of domestic and foreign e-commerce sites in the personal information collection, use and protection and other aspects of the different, found our country e-commerce the protection of personal information. On the basis of knowledge out personal information protection under e-commerce environment, the design of the personal information protection knowledge base, realize the knowledge retrieval and reasoning function. The knowledge base according to enterprise, individual based on personal information protection, and puts forward some strategies from the perspective of the enterprise strategy of the individual information protection and personal perspective. Finally, the protection of personal information, personal interests balance mechanism from the enterprise perspective.

 This paper is divided into five parts:The first chapter points out the research background, research questions, significance and method of the study, carried out relevant research review.The second part is the investigation of the present situation of personal information protection under e-commerce environment, comparative analysis of domestic and foreign e-commerce enterprise, found out the problem of personal information protection. The third part constructs personal information protection knowledge base prototype system by collecting relevant laws, regulations, cases, technical methods. The system realizes knowledge retrieval and reasoning function,provides effective support for the personal information protection strategy. The fourth part puts forward the personal information protection strategy from the perspective of enterprises and individuals. Choosing eBay as a case, the paper analyzesin detail eBay how to protect personal information and consumers how to be protected, which has the universal significance for the practice of the protection of personal information of other e-commerce enterprises. The fifth part is the balance mechanism of personal information protection. From the perspective of economics and considering the interests of both sides, the essay establishes individual and enterprise game model to find out the equilibrium strategy.
Keywords: personal information, legal protection, technology-protection, knowledge base, dynamic game

目录
摘要 Ⅰ
Abstract Ⅱ
目录 Ⅲ
第1章绪论 1
1.1选题背景 1
1.2研究综述 2
1.3研究目的与意义 6
1.3论文内容与创新点 6
第2章电子商务环境下个人信息保护调查研究 9
2.1调查内容 9
2.2调查结果与分析 10
第3章电子商务环境下个人信息保护知识库的构建 17
3.1个人信息保护知识库设计 17
3.2个人信息保护知识库实现 24
3.3个人信息保护知识库使