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Digital Products E-commerce Web Site

论文作者：佚名论文属性：硕士毕业论文 thesis登出时间：2007-02-24编辑：点击率：4280

论文字数：15363论文编号：org200702241834231082语种：英语 English地区：中国价格：$ 66

关键词：Digital Products E-commerceWeb Siteelectronic commercedecision-making processtelegramEDIlocal area network technologyEnterprise competitionproducts innovation

1. Introduction
1.1 Nature of the Research
The trade value of China’s electronic commerce was 6 billion Yuan in 2001, 15 billion Yuan in 2002, 30 billion Yuan in 2003 and 40 billion Yuan in 2004. Among them, the business to business trade takes up 755，including online sales and other agent services and so on. 50% of companies in China’s manufacturing, financial and IT industries have already set up electronic commerce website to conduct online sales.
Although the total amount of China’s electronic commerce websites are growing quite rapidly, however, few of them have made a profit and have been widely accepted by consumers. As far as the electronic commerce websites of digital products, a rough estimation has shown that thousands of such digital products websites have been set up, and monopolized websites of digital products are among them. Some of these websites have now won great fame, for instance, E-bay and Taobao websites. The trade value of these websites each year can reach as high as hundreds of millions RMB, and the value is still rising.
（chen,2003）More of such digital products websites have not very high values of trade and clicks. The writer’s analysis has shown that main reasons leading to this result are the unknowingness of the market of electronic commerce. The targeting of market position is not exact and people have no idea of what the objective customers are. So that no characteristic commodities and services have been produced to aim at these market.. The writer wishes to conduct further research on this theme through such tools as questionnaires and market research, real play investigation, data analysis and model building..........................
1.2  Objective of the Research
2．literature review
2.1 Electronic Commerce
2.1.1 Definition of electronic commerce
........................
2.6.3 Decision body of target customer
3．Methodology
3．1. Qualitative research method
.............................
4、Main influential factors on the consumption of digital products
...............................................
6．Bibliography
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