英语论文网

UGB321 – e-MARKETING STRATEGY

ASSIGNMENT : INDIVIDUAL PAPER

MODULE CODE:
 
UGB321

MODULE TITLE:
 
e-Marketing Strategy

MODULE ASSESSOR:
 
Alan Charlesworth / Charles Moss

TITLE OF ASSIGNMENT
 
Business report

ISSUE DATE
 
Week commencing 02/02/09

DUE DATE
 
Thurs 14th of May 2009

SUBMISSION DETAILS:
 
No later than 2pm at The Learning Resource Centre, St Peter’s campus and on SunSpace by the same date

PLEASE READ ALL INSTRUCTIONS AND INFORMATION CAREFULLY.
This assignment contributes 100% to your final module mark. This is an individual assignment.
IMPORTANT INFORMATION

You are required to submit your work within the bounds of the
University Infringement of Assessment Regulations.

Your individual report must be handed in to the Learning Resource Centre
with an accurately and clearly completed Assignment Cover Sheet.

Task
You are required to submit a report for a fictitious case-study organization outlining a proposed e-marketing strategy for that organization. You should use recognized theories and models to support your recommendations. The report (in business-report format) should identify and critically analyse the fundamental issues related to e-marketing strategy and show clear evidence of synthesis and evaluation of the subject in the recommendations given to the organization. 本论文由英语论文网www.51lunwen.org整理提供

The assignment addresses all of the module’s learning outcomes.

在Assessment criteria

Your report will be assessed on the following:

• Method – the quality and depth of research including the initiative used in its collection. The quality of the analysis undertaken.
• Content – the quality and clarity of the presented recommendations and the ability of the student to demonstrate their expertise in the subject area.

Assignment presentation specification

Word limit 3000 words. Please include a word count at the end of the content.
Font   Arial or Times New Roman.
Font size  12
Alignment  Justified
Line spacing  Double-spaced
Referencing Harvard system

A GUIDE TO BUSINESS REPORT WRITING

Planning

Before you start, consider

WHO is the report being written for?  [the addressee]  This will influence the language / vocabulary / style of the content.  Be concise, business reports are read by busy people, get to the point in as few words as possible. Use plain language. Only use jargon or technical terms appropriate to the audience. Do not use emotive language or slang. Write in the third person. Spelling and grammar are important to the context of the report. Make the content easy to read by being generous with space; use wide margins and have headings that stand out clearly.

WHAT is the purpose of the report? [what does the addressee want to know?]  Be clear of the objectives of the report.

HOW are you going to present it? [the structure]  This can only be determined after ‘who’ and ‘what’ have been established.

Use of theory

In a ‘real-life’ business report you would not make reference to theory. However, as this is an academic report there may be instances where you need to 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。