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1) The traditional model of the services quality in the network environment encounters embarrassment
For traditional service quality’s service model development from the 1970s to now have been more perfect, in which the most widely used are SERVPERF and SERVQUAL models. Applied to the traditional banking, SERVQUAL includes tangibility, reliability, responsiveness, assurance and Empathy the five dimensions. SERVQUAL model is built on customers’ perception, which takes customers’ subjective consciousness as measurement keystone; it firstly measures customers’ expectation to service, then measure customers’ perception to the service, and then calculates the differences between these two, and takes it as the basis to judge service quality (Parasuraman, 1988). SERVPERF is invented by Cronin and Taylor (1992), which means performance perceives service quality. However, in the era of the Internet economy, the study finds that the traditional model of the quality of service is not suitable for network environment, and must be modified (Edvardsson and Sellerlind, 1997). However, the field of researching current domestic Internet banking services on the quality is still blank. With the entry of foreign banks, they will bring more mature and better online banking services, domestic online banking will suffer more intense competition and more severe challenges. Therefore, the Construction of Quality Model of Internet banking services and the need is significantly increasing importance.

1.2 Research motivation
After China's accession to the WTO, China’s financial market will further open up, China's commercial banks will face severe competitive pressures. The rapid development of information technology makes e-bank services become the principal means for banks to obtain competitive advantages. In this competitive process, how to improve the operating performance of banks and banking services has become the focus of attention. Many studies show that online banking Quality of Service (Service Quality) will be the important factor to impact on the popularity of Internet banking services and in-depth development. While in China, e-banks have many problems at present, such as: 1). available varieties of Internet banking services are only limited in  information query on the accounts, the scope of application of transfer payments is still very limited, and no loan, investment and so on. 2). Domestic credit card business is still very backward, still confines to a settlement tool seriously impedes the online banking and e-business development. 3). Internet banking service quality is not high, it is slow and has complicated procedures, does not meet convenient and fast purpose.

1.3 Research objectives
The main purpose of the study is:
 Through analysis of domestic banking business, referring to traditional services in the service model as well as foreign-related research results, construct China's internet Bank service quality evaluation model based on customer.
 Empirical Study through the established Internet banking service quality model, using a questionnaire form adopts appropriate data analysis to obtain Internet banking service quality evaluation most frequently used by customers.
 Analysis of customer evaluation re本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。